Romney’s 10,000 TV spots

Posted: Tuesday, October 02, 2007 12:29 PM by Domenico Montanaro
Filed Under: Republicans

From NBC’s Chuck Todd and Domenico Montanaro
Check out this analysis by Evan Tracey of TNS Media Intelligence/CMAG:

“Mitt Romney has aired nearly 10,000 TV spots since late February and spent close to $8 million dollars with a majority of his spending in Iowa and New Hampshire. He is now expanding this strategy to South Carolina and Florida. To date, John McCain has relied on some internet ads to drive organization and fundraising. In hopes of reviving his campaign in New Hampshire, he released his first TV commercial last week. Rudy Giuliani continues to build a Feb. 5 war chest and has used some radio ads and the web -- and yes, the New York Times -- to make some strategic points along the way.”

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Comments

Yeah, I just saw Romney's ads in SC after a brief visit. He advertises change. Change from what? The republican party platform? The democrats? The views he had last week? Seems like an odd statement coming from someone who's party is currently in power.

Mark Lackey (Sent Tuesday, October 02, 2007 1:03 PM)

Any person, right or left, that smears our heroic solders in any way, should be called to task. I do not care who it is. Rush Limbaugh has been so shrill and mean and not care who he hurts. I am so glad that someone is getting the message out that we should all cease the name calling and insults.

j smith (Sent Tuesday, October 02, 2007 1:16 PM)

What else would you expect from Romney? He has openly said that people are easy to manipulate with the right marketing.

Harry (Sent Tuesday, October 02, 2007 1:50 PM)

One Pro-Abortion spot,
one anti-Abortion spot,
one pro gay rights spot,
one anti gay rights spot,
one pro Iraq war spot..........

Boy, that's a lot of ads !!

Sierra, SF (Sent Tuesday, October 02, 2007 2:13 PM)

Hey - all of you ANTI-ROMNEY folks - you're "flip-flop" labeling is growing VERRRY tiresome... Just admit you don't like him because he is a decent, moral, Christian - thus exposing YOUR self. Wasn't Hillary once FOR the war in Iraq? Hmmm... I guess we could note that EVERY candidate has changed their view on issues.

Matt Wrench (Sent Tuesday, October 02, 2007 2:21 PM)

One spot for each of his children.

Betty, Baltimore, MD (Sent Tuesday, October 02, 2007 2:21 PM)

Were is the adult blog? All I see is comments by children posted here.

NotALemming (Sent Tuesday, October 02, 2007 2:28 PM)

Wow, I see the fake Rush story is spilling over to all the blogs based on some of the stupid comments here. It's amazing some people are stupid enough to fall for these planted stories.

JJ, Wysox, PA (Sent Tuesday, October 02, 2007 2:30 PM)

This election is like any other. We are going to try and pick the lesser of two evils. I would like candidates to be asked whether they consider themselves Americans first, or whatever religious denomination they subscribe to.

Jim, Richmond, VA (Sent Tuesday, October 02, 2007 2:31 PM)

Oh, please, Matt. Can we perhaps end this "you don't like him because he's Christian" nonsense? It has nothing to do with his religion--it has everything to do with how he expresses that religion. I'm not holding anything against Romney for this--he seems decent enough for a politician--but so far, the Repugnican party is dominated by Christian fundamentalists who are just as, if not more, dangerous than Muslim fundamentalists--because of that argument. Somehow, they've convinced enough of us that you can't be a good, decent, moral person unless you're a Christian. And look at what these good, moral, God-fearing Christians do, such as adultery, hiring prostitutes, and picking up on gay men at the same time they're hashing out gay-bashing legislation. If the current state of this country is what Christian guidance gets you, count me out. This country is not, and never has been, a Christian nation--that's why it says in the Constitution that we are not allowed to pass legislation favoring one religion over another. Now get off the stage and let someone with an ounce of sense speak for your hero, 'cause I don't think he'd even be willing to have his picture taken holding your lame sign.

Liam SoCal (Sent Tuesday, October 02, 2007 2:44 PM)

Matt-Romney only being married once I guess makes him decent, moral and christian. Your REPUKS have made a mockery of those terms.

juan, ft lauderdale,fl (Sent Tuesday, October 02, 2007 2:46 PM)

Matt - I don't like him because he is smarmy. My mother, a lifetime Republican, thinks he is slicker than Slick Willie himself. When she's right, she's right.

Carrie, Eastern Iowa (Sent Tuesday, October 02, 2007 2:47 PM)

Mitt Romney is what our country needs most right now amidst the chaos of Iraq, tainted politicians, political scandals and the faltering economy. He is hope and he is real. He is presidential. We should be so lucky as a country to put him and his family in the oval office for this next chapter in our history. Give him your vote and don't look back - as he will return pride to the USA.

ER, Lansing, MI (Sent Tuesday, October 02, 2007 2:55 PM)

Romney, yes is a decent, moral man christian man, and he is talking about change in his advertisements. I ask you this what changes is he actually going to make? NONE.... The only Republican candidate willing to make a change for America and the only candidate who is listening to the American people is once again Ron Paul.

Romney MAY win the nomination but it will be the same old Republican crap we have had over the past few years.

Theresa, California (Sent Tuesday, October 02, 2007 2:57 PM)

Both sides - Dem and Republican - are fully suspect (they all have issues!), but Mitt seems to be the cleanest and most decent of them all.

ER, Lansing, MI (Sent Tuesday, October 02, 2007 3:02 PM)

Matt Wrench, Mormons are NOT Christians.Sorry.They just pretend to be.NOT CHRISTIANS!

JeanneGA (Sent Tuesday, October 02, 2007 3:06 PM)

The change Romney is talking about is fiscal discipline, something the current administration doesn't have. Although the tax cuts have stimulated the economy and brought in more revenue for the government, Bush hasn't been able to balance the budget and pay off some national debt. Romney balanced the budget without raising taxes in Massachusetts, and he will do the same in Washington. Now that's change.

Mike, Warren, MI (Sent Tuesday, October 02, 2007 3:12 PM)

"Were is the adult blog? All I see is comments by children posted here. "

An excellent example.

Lemmings are smarter than you (Sent Tuesday, October 02, 2007 3:12 PM)

Mitt needs to spend alot of money on ads because when your positions change as frequently as Mitt's does, his campaign needs only the most updated GPS tracking devices to keep up with his ever changing positions....So GPS tracking along with expensive TV ads, makes his a very costly campaign..

People who say Mitt looks presidential, oh please...John Edwards looks presidential to & would be a FAR better president than Mitt "flip" Romney would be...

And to say Mitt is some moral guy because he's been married once & attends Sunday church services is so ridiculous...Who cares, I sure as hell don't...

See, that's the difference between morality amongst Democrats vs. Republicans...To democrats, morality has to do with helping everyone get health care, trying to fix this Iraq disaster, fixing environment, fixing social security, etc..

To Republicans, one has morality if he/she attends church services & drops $2 in the poor box, & proclaims that Hollywood, Howard Stern, & the adult-film industry are the causes of all the worlds' problems...

I'll take Democratic morailty, & Hollywood values ANYDAY over Republican morals & values & will continue to vote straight Democratic tickets in every election...

Michael - Simi Valley, CA (Sent Tuesday, October 02, 2007 3:28 PM)

To say this country is not a Christian nation is to ignore that over 90% of its population identifies itself as Christian. Are you going to tell me that Iraq isn't a muslim country b/c they 1% of the population in Christian?

It is not Christian doctrine that is to fault for politicians that preach one thing and then do something very different. Christian religions merely proscribe a set of beliefs, that if followed, will provide personal happiness and a stable society. If others do not adhere, it is not the religion that is flawed, but the individual that did not put it into practice.

David, Texas (Sent Tuesday, October 02, 2007 3:30 PM)

lol, I was for abortion, before I was against it... And the same republicans how walked around in flip-flops will vote for Romney.

Politics is a funny sport

Political Cheerleader (Sent Tuesday, October 02, 2007 3:39 PM)

Mormons are Christians. The name of the church is The Church of Jesus Christ of Latter-Day Saints. We believe that is he Gods Son and that he will come again. He is the focus of our religion. Please check in to what you are going to post before you make a false statement.

Born and raised Mormon-a Christian (Sent Tuesday, October 02, 2007 3:43 PM)

NotALemming is looking for a blog on fleshbot.com someone direct him there. Larry Craig can show him the way. Or even Mark Foley. Or Ted Haggard.

Gary, Des Moines, IA (Sent Tuesday, October 02, 2007 3:50 PM)

I want to change the subject.

I am very upset with NBC, MSNBC, CBS, FOX, CNN, and ABC (did I miss anybody?)for their coverage of the 08 campaign.

When is the national media going to stop focusing on the horesrace aspects of the 08 campaign, and start pressing the candidates on the issues that really matter to the American people.

I don't care what kind of first-husband Bill Clinton is going to be. I don't care that John Edwards got a $400 haircut. I don't care that Rudy Guillani has been married three times, or that Fred Thompson's wife is a hottie. I don't care that Barrack Obama has fundraisers hosted by Oprah.

The inner-cities of the country are continuing to crumble; public education hasn't improved despite promises by both parties to fix it; health care coverage for most americans is a joke; the earth is getting warmer, and we still haven't gotten out of Iraq.

Why is the national media so averse to the idea of keeping the presidential candidates of both parties honest? Because they have an agenda!

In my opinion, NBC, MSNBC in particular have such an obvious of agenda of wanting to cover a general election that has a female candidate for president, that they're willing to compromise their journalistic integrity and accountablility to seek the truth, soley so they can cover a female president.

Just turn on the Today Show, Meet the Press or Hardball and it's a Hillary Love Fest.

For the record, it's about time we have a female president. For that matter, it's about time we have a black, brown, red, yellow, purple president, but not at any cost.

The media is the only resource the american people have to ask the hard questions of our elected leaders. But how can we trust them to do that when they perfer style over substance?

Thomjo4018 (Sent Tuesday, October 02, 2007 3:57 PM)

Jeanne, I see you are buying that "mormons aren't christians" anti-mormon bunk from your preacher. If being a christian means doing good unto others, practicing charity, living a moral life, loving your family, being honest, sharing the gospel, and following the tenets Christ himself outlined for us, then Mormons certainly fall under that category. They do all that stuff. Their missionaries leave their families for 2 years and pay their own way to share the gospel message. They have a welfare system second to none and have a rapid disater relief program that they extend to people all over the world and of any faith. Thousands of them helped after the Katrina aftermath, sometimes re-building the churches where those same preachers then feel compelled to speak bad about them. They pay 10% of all their income to their church and on the 1st sunday of every month donate extra money for charity, yet nobody in their congregations are paid. That money all goes to helping others. Probably why their church is growing so fast. Also, the US Government actively recruits Mormons for high-security positions because they are known as honest, clean, and intelligent people. They usually know a second language fluently as a result of their missionary labors, can easily pass all the background checks, and put a heavy emphasis on education. Sure they have some doctrinal beliefs that differ from the more mainstream christians, but they doesn't make them not christian. The very name of their church is the Church of Jesus Christ of Latter-Day Saints. They read from the bible, and also the book of mormon which they regard as a second testimony of Jesus Christ. Just sayin. Besides, whether or not we agree with anybody's religion should not affect the way we look and them as a person and decide if what they say has merit.

Ryan, Antioch, Tenn (Sent Tuesday, October 02, 2007 3:57 PM)

Mr Lemmings, I see you on this childrens blog all the time. What are you doing here all the time?

Charlie Brown (Sent Tuesday, October 02, 2007 4:10 PM)

Jeanne: Obviously you don't know very much about the Church of JESUS CHRIST of Latter Day Saints. (A.K.A. Mormons)

Jeremy, Jacksonville FL (Sent Tuesday, October 02, 2007 4:18 PM)

Romney has run 10.000 ads and he still doesn't get more than 10% of repub support. He runs twenty points behind all the dems in many state polls. America sees a phoney, even if a poster here doesn't. You mindless repubs are so desperate to have a candidate who looks presidential that you pay no attention to what he actually says or has done. He is a total fraud, picking his postions to match what he thinks the repubs want to hear. Lets just hope he gets their nomination, so we can elect a democrat as president and an overwhelming majority in congress.

J.D. in California (Sent Tuesday, October 02, 2007 4:26 PM)

10,000 points of light

nuanced (Sent Tuesday, October 02, 2007 4:30 PM)

Thomjo4018 -- I believe it is the greed of the corporate media. They figure that if they don't talk about the candidates and the issues then that means they will get more money in ad buys for the candidates to get their message out. They don't want to give it away for free as news, they want to collect advertising.

nuanced (Sent Tuesday, October 02, 2007 4:38 PM)

The US constitution says that there shall not be a religeous test for government offices. Is anyone here violating the constitution?

nuanced (Sent Tuesday, October 02, 2007 4:41 PM)

MITT IS A PIECE OF CRAP. VOTE FOR MITT IF YOU ARE STUPID AND DONT WANT HEALTHCARE(BUT OL MITT HAS SOCIALIZED HEALTH CARE AND YOU ARE PAYING FOR IT)
VOTE FOR MITT IF YOU WANT ANOTHER PRO LIFE REPUBLICAN
WHO WILL BOMB THE HELL OUT OF ANOTHER COUNTRY AND DESTROY MILLIONS OF INNOCENT PEOPLE.I JUST CANT SEE ANYONE VOTING FOR ANOTHER SORRY ASS REPUBLICAN AFTER PRESIDENT GEORGE W. DUMBASS.YOU HAVE GOT TO BE STUPID.

John Doe, Seattle, Wash (Sent Tuesday, October 02, 2007 4:43 PM)

Touched a liberal nerve I see. More childish comments from small minds.

Not a Lemming (Sent Tuesday, October 02, 2007 4:54 PM)

What Romney wants to do is review and audit the federal government, program by program, and agency by agency. Then he wants to make them work or get rid of them if they can't be made to work. In the private sector, he did this successfully with more than 150 different companies. He is uniquely qualified to clean up the mess in Washington.

Dave, Reeds Spring, MO (Sent Tuesday, October 02, 2007 4:56 PM)

Dave, Reeds Spring, MO (Sent Tuesday, October 02, 2007 5:00 PM)

Mitt Romney is the one who will lead our country into a better, stronger, and happier era. I met him last week in Salt Lake City. He is strong and caring, with the experience, innovation and commitment to succeed at whatever he sets out to accomplish. His aura of strength, power and committment is almost overwhelming! Go Mitt!!!

Bethie McCarthy (Sent Tuesday, October 02, 2007 5:01 PM)

I know people who have worked with him and they really like him. They think he's the real deal.

Bob, Houston, TX (Sent Tuesday, October 02, 2007 5:26 PM)

"More childish comments from small minds. "

And no one does it better than you.

Lemmings are smarter than you (Sent Tuesday, October 02, 2007 5:27 PM)

Romney is a talented and capable opportunist. When governor of Massachusetts he sold the product wanted (health care, social moderation). As republican presidential nominee he is doing the same thing (anti health care, social conservative). Caveat emptor.

Jim McLaughlin (Sent Tuesday, October 02, 2007 5:28 PM)

For the REAL truth about what Mormons believe, go to www.mormon.com.

SAMom (Sent Tuesday, October 02, 2007 5:37 PM)

Romney is a nice Christian that has the VP of Blackwater as his Foreign Policy Advisor. "Hi, I'm a Christian and I also support the random murder of innocent human beings. Vote for me, Mitt Romney."
If he was Christian he would get that guy off his campaign, but hes not a Christian, he's a hypocrite and Jesus would slap him.

zebra (Sent Tuesday, October 02, 2007 7:53 PM)

David: You're behind on your Constitutional lessons. Like I said, this nation was founded to specifically be a non-demoninational nation. And your math is wrong; the latest poll only shows that 80% identifies as Christian. But since we've seen the inherent hypocrisy coming from several members of the Christian community, how strong is that claim? I'd estimate that about one out of four self-professed Christians routinely violate their own code of ethics, and perhaps one out of ten doesn't even believe in their own faith--they do it out of habit rather than belief. This is my hypothesis following my own observations, so keep the flaming to "shoddy methodology" rather than calling me a Christian-basher.

And as for Lemming. I find that to be a typical Repugnican argument. When you can't find anything to say, you level shrill insults. It's one of the favored tactics Coultergeist talks about, only it's us "liberals" she levels the charge at. It's nice, though, that you proved your own point.

Liam SoCal (Sent Tuesday, October 02, 2007 8:34 PM)

For the REAL truth, why don't you actually try the official site of the church, not somebody elses site, go to www.lds.org

Andy Hansen (Sent Tuesday, October 02, 2007 8:34 PM)

Have the folks who have decided not to consider Mr. Romney noted that he proposes to eliminate taxes on interest and dividends for families making less than $200,000/yr? Have you also noted that he would like to restore the 3/5th majority requirement in order for Congress to raise taxes?

Scott-Houston, TX (Sent Tuesday, October 02, 2007 8:49 PM)

Wow, these things get a bit heated. I can see that John Doe thinks that people are stupid, and there is a debate over what Mormons believe... but what does Mr. Romney have to offer that the other people dont? Calling people stupid, and or ripping on other people for their choices is the best way to educate the public on the issues that are present so that each person can make the best decision for themselves?!? Not really. It is too bad that that kind of bickering must happen too often. Someone watching might think that we are all "stupid" no matter who we are, what religion we are, or even who may be right. Focus on the issues, and leave out the name calling.

SM, Denver, Colorado (Sent Tuesday, October 02, 2007 9:48 PM)

John Doe, you’re an ignorant piece of crap. Do you understand you will pay much more in taxes or your socialized health care? I wouldn't call it "care", because it's going to be far worse. I see why you put John Doe or your name. I'd be embarrassed too.

Lance Davis (Sent Tuesday, October 02, 2007 9:54 PM)

Mormons are a narrow minded opressive bunch, so I say they ARE christians.

Trevor (Sent Tuesday, October 02, 2007 10:09 PM)

Matt Wrench - "Hey - all of you ANTI-ROMNEY folks - you're "flip-flop" labeling is growing VERRRY tiresome... Just admit you don't like him because he is a decent, moral, Christian - thus exposing YOUR self. Wasn't Hillary once FOR the war in Iraq? Hmmm... I guess we could note that EVERY candidate has changed their view on issues."

Actually, I suggest you look into RON PAUL's voting record. He very CLEARLY does not flip-flop. I'm a "vote" every time Republican -but I'm not GIVING MY vote to Mitt or Rudy (IMO they have NO chance against Hilary) Republican's YOU all better wake up. Ron Paul is the only serious candidate who could beat Socialism - I'm voting RON PAUL!

Brigid, Bedford NH (Sent Tuesday, October 02, 2007 10:10 PM)

If romney wasnt as rich as he is, he wouldnt of made it where he is in this campaign so far. It must be nice to contribute $20-30 million of your own money to your campaign. He is going nowhere, and nowhere fast.

John Doe, Seattle, Wash. (Sent Tuesday, October 02, 2007 11:21 PM)

Excuse me Jeanne from Ga Im a Mormon from right here in Mormonville and Im a lot more middle of the far right thinking then most of my neighbors here and I will certainly take offense to your comment about us not being Christian.

What is a Christian?

Is it the fact that we accept and love our Savior Jesus Christ and acknowledge the fact that he died on the cross for our sins?

Hmmmm That is the very basis of the Mormon Faith so why in the workd would you insist that we are not Christians? Come On lets here your ridiculous answer. Mitt is a very good person from the outside looking in and if you think he slick ask yourself what you would do if you were in his position and people like you were ridiculing him for your religous beliefs

Dave, SLC Ut (Sent Tuesday, October 02, 2007 11:28 PM)

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