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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC Political Researcher



Obama's first SC ad

Posted: Tuesday, November 20, 2007 7:06 PM by Domenico Montanaro
Filed Under: , ,

From NBC/NJ's Aswini Anburajan
The Obama campaign will launch its first television ad in South Carolina tomorrow, on the heels of Edwards' first statewide buy earlier this week. The ad, entitled "Hope and Change," is a 30-second spot narrated by Obama, highlighting his years as a community organizer and civil rights attorney in Chicago. Obama has aired several biographical radio ads in the state and featured Congressman Jesse Jackson Jr., an early endorser of Obama's.
 
"There were nay sayers who said it couldn't be done," Obama says in the ad, "but when millions of voices join together and insist on change, change happens and that's what we have to do in this election."


 
The message can have a second meaning, if one takes them in the context of Obama's messages in South Carolina two weeks ago, when he called upon black voters there to get rid of their doubt and believe that a black man could be elected president. His wife Michelle repeated that message in a speech in the state today and during an interview last week with MSNBC's Mike Brzezinski.
 
"When I listened to my own voice and cast the cynics aside," Michell Obama said in the speech today, "when I forged ahead and overcame the doubts and fears that otherw were trying to sow about who I was and what I could become, I found that their doubts and fears were misplaced...We're going to have dig deep in our souls, confront our self-doubt, and recognize that our destiny is in our hands... Let's prove to our children that they really can reach for their dreams. Let's how them that America is ready for Barack Obama. Right now."

The transcript is below:
"Hope & Change" (TV: 30)
OBAMA: "I'm Barack Obama and I approve this message.
You know, hope and change haven't just been campaign slogans for
me...they've been the causes of my life.
     
"From the time that I moved to Chicago to be a community organizer. Working as a civil rights attorney to make sure that everybody's vote counted. In each instance, there were nay sayers who said it couldn't be done, but when millions of voices join together and insist on change, change happens and that's what we have to do in this election."

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michelle not michell
Nice ad. I saw it at his site
http://www.barackobama.com/index.php
This is great. Barack is making this a contest, not a Hillary coronation.
Mike Brzezinski, huh?

Love for Bill do not transalte for love for Hillary and I believe the Clinton campaign knows that by now.
Black folks in my opinion will vote for Obama because of what he represent. His presidency will be a therapy for african american. The possibility that was impossible
Hope and change? is that why he voted in favor of reauthorizing the Patriot Act, he cannot commit to withdrawing the troops out of Iraq by 2013, possibly later.. He hasn't ruled out using strikes against Iran, not to mention the same vote he criticizes Hillary for, he missed himself and sponsored the exact same legislation designating the IRG a terrorist organization in back in April.. He implied that he would invade Pakistan, without the consent of their government.. He made votes making it more difficult for average citizens to sue big corporations.. He has no consistency on the issues of social security and taxes, in the very beginning he was for raising the cap, then having all options on the table, then appointing a bipartisan commission, now he's back to raising the cap.. He receives contributions from lobbyists, corporations and interest groups, despite his denials.. He promises "change" but he has neither the substance, the experience, nor desire to deliver this change..

No thanks I'd rather support a candidate that is actually for hope and change, Paul or Biden
What's with all this talk about past drug use by Obama? I get the feeling there is much more to this story.Anyone here any further info.?
I am a Obama supporter without regret or apology.  I am proud of everything that he represents as an American.  I do not believe that they are playing the "race card" by stating and addressing the obvious.  I am glad that he and Michelle are choosing to not ignore the challenges that they face while running for POTUS, but are confronting them head on.  Pretending that they do not exist will not make them go away just like pretending that the problems that we face in America will not go away by not tackling the issues.  Just because some people don't want to hear about the obstacles that he has to overcome does not mean that they don't exist.  People have a tendency to ignore that there are still small minded individuals out there who have not evolved mentally beyond the 1850's.  The fact that the Obama camp is willing to talk about the issues that makes some uncomfortable is a good sign to me.  It gives me hope that when he is President issues such as the war in Iraq, healthcare for children, Social Security, and the quality of life for the working poor and middle classes will not be swept under the rug and left for the next president to deal with becuase it was uncomfortable or unpopular.

I do realize that other candidates face there own idividual struggles.  Hillary has obstacles as a female that the other candidates can not possibly understand. What it is like to a woman running for the highest office in the US and the most influential in the world. Though she does not have my vote, I do have a lot of respect for her.

I am very proud to be a part of this time in history when there is truly hope that anything is possible.  I think that I am still holding out for a Obama/Hillary '08 sweep of the election.  I think that we are all ready for a change and a fresh start.

NOPE, SUSPICIOUS IN SEATTLE, THERE'S NOTHING ELSE THERE- I THINK YOU'RE THE ONLY ONE WITH THAT THOUGHT- AS YOU HAVE POSTED IT ON EVERY THREAD AND HAVE GOTTEN NO RESPONSES

THOUGHT I'D GIVE YA ONE- NOPE- NOTHING ELSE THERE- NICE TRY THOUGH
Obama has admitted to taking some drugs and drinking when he was a teenager, and has told teens to take the advice from him that they were wasted years.  He came clean about this in his first book years before he started campaigning for president, and he continues to be honest about it.  He is a man of great integrity who understands the struggles of ordinary people.  He will make a great President of the United States
I agree with everything Jess has stated except the last two lines. I believe Hillary would make the best President.  

I don't want majority in the media to choose the next president like they did in 2000 and 2004. We are still paying for it and we will keep paying in the future. Obama's record in the congress is dismal if not nonexistent. Besides,campaigning for president's job is not the same as actually doing the job. I think, to gain experience Obama needs to be selected into a cabinet position to learn the ropes. Biden may make a good secretary of state. Evan Bah or Chuck Hagel would be good VP candidates. If not Hagel should be considered for a cabinet position. Nice job Aswini. Shotti.  
"Besides,campaigning for president's job is not the same as actually doing the job." Shotti Kawlra, Potomac, MD.

None of the candidates has ever actually done the job as President.  Senator Clinton's husband did, but not her.
  Obama is doing what others have tried, turned the presidential race from a PR Gimmick and ego trip into a real movement. One channeling the best of fabled modren Americana, he's an xcellent combination of Bobby, Martin and Jack. Dick Chenney's cousin, Jesse Jacksons nieghbor and Oprah's friend can't be all bad, in fact, he may even be some kind of a Godsend. Happy TG
  Obama is doing what others have tried, turned the presidential race from a PR Gimmick and ego trip into a real movement. One channeling the best of fabled modern Americana; he is an xcellent combination of Bobby, Martin and Jack. Dick Cheney’s cousin, Jesse Jackson’s neighbor and Oprah's friend cannot be all bad; in fact, he may even be some kind of a Godsend. Happy TG
Colbert gravel kucinich paul nader perot carter [conyers?rangel?] united for truth elicit fear smear blacklist.

The people know too much,
democracy rising democracy now.
Rage against the machine.

Honesty compassion intelligence guts.

No more extortion blackmail bribery division.
Divided we fall.


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