Romney, Obama on air most in NH
Posted: Tuesday, November 27, 2007 10:23 AM by Domenico Montanaro
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From NBC’s Domenico Montanaro
Dante Scala, who teaches American politics at the University of New Hampshire, breaks down the political TV ad buys in the early state on his Granite Prof blog:
“Over the last nine months, the Romney campaign has spent $2.4 million on ads at WMUR ($2,401,360, to be exact). That's about 75 percent of all Republican presidential ad buys on that station during this calendar year. In other words, Mitt has spent three dollars in ads for every one dollar spent by the rest of the field, all year long.”
On the Democratic side, Obama was on the air most this month. “From October 30 through November 26, Obama spent just over half a million dollars ($505,595, to be exact, Cosmo) on 502 ads. Some of these were 30-second spots, others one minute in length. (The senator from Illinois likes the60-second ads.) Put another way, Obama has spent about $125,000 a week throughout this month to air 120-135 ads, or about 18 or 19 a day. That's a large buy by Democratic standards -- but not by Mitt Romney's standards.”