The Big Mo'
Posted: Tuesday, December 11, 2007 4:28 PM by Domenico Montanaro
From NBC’s Domenico Montanaro
Giuliani’s Florida to Feb. 5 firewall strategy is contingent upon a mix of name ID and media attention. Giuliani strategists told reporters in a conference call last month that Giuliani’s leads in many Feb. 5 states is “momentum proof.” He has the name ID, but the media attention may be dwindling, according to a rival campaign’s paid research, tracking local media stories. Media attention is one of the contributing factors to momentum that candidates usually get after victories in early states. Are his leads then, “momentum-proof”?
Here are the numbers:
|
Obama |
|
Dec 2 – Dec 8 |
4,258 clips |
|
Nov 25 – Dec 1 |
2,892 clips |
|
Nov 18 – Nov 24 |
2,395 clips |
|
Nov 11 – Nov 17 |
2,806 clips |
|
Clinton |
|
Dec 2 – Dec 8 |
5,850 clips |
|
Nov 25 – Dec 1 |
6,967 clips |
|
Nov 18 – Nov 24 |
3,206 clips |
|
Nov 11 – Nov 17 |
5,818 clips |
|
Romney |
|
Dec 2 – Dec 8 |
5,713 clips |
|
Nov 25 – Dec 1 |
3,313 clips |
|
Nov 18 – Nov 24 |
1,892 clips |
|
Nov 11 – Nov 17 |
1,785 clips |
|
Huckabee |
|
Dec 2 – Dec 8 |
3,550 clips |
|
Nov 25 – Dec 1 |
1,496 clips |
|
Nov 18 – Nov 24 |
1,046 clips |
|
Nov 11 – Nov 17 |
453 clips |
|
Giuliani |
|
Dec 2 – Dec 8 |
1,716 clips |
|
Nov 25 – Dec 1 |
2,980 clips |
|
Nov 18 – Nov 24 |
1,268 clips |
|
Nov 11 – Nov 17 |
1,744 clips |
EXPLANATION: Each “clip” represents 30-seconds of airtime when a candidate’s name was mentioned. It often, but not always, corresponds with an individual story. In other words, on local TV, if they did a 26-second story on Huckabee, that would count as one clip. But if that story was 60 seconds, and his name was mentioned in both the first and second 30-second segments, it would count as two clips. So it’s not an exact representation of the number of individual stories (although it’s pretty close) as much as it is a tool to show total mentions/airtime.