South Carolina ad watch
Posted: Friday, January 18, 2008 10:14 AM by Mark Murray
Filed Under:
2008, Ads
From NBC's Domenico Montanaro
COLUMBIA, SC -- Last night, the second-to-last night before the Republican primary here, political ads dominated the airwaves during evening news broadcasts on local NBC affiliate WIS last night, a First Read analysis found. More than one out of every three ads were by candidates, doubling the next closest genre -- the local news cash cow: cars.
Twenty-six political spots -- of 75 total ads by our count -- ran during the early evening local news broadcasts from 5:00 pm to 6:30 pm and from 7:00 pm to 7:30 pm. Automotive ads were second (13). Of the candidates, Thompson ran the most ads with five; Romney and Paul had four each; McCain, Huckabee, and Clinton ran three each; while Obama and Edwards ran two a piece.
During the 5:00 to 5:30 pm newscast, six of the 21 paid ads were political (in order of appearance): McCain, Thompson, Edwards, Clinton, Paul, Romney.
From 5:30 to 6:00 pm, five of 18 paid ads were political: Thompson, Obama, Paul, Huckabee, Romney.
From 6 to 6:30 pm, the ads ramped up. Of 18 spots, half were political: Thompson, Edwards, McCain, Huckabee, Obama, Paul, Clinton, Romney, Thompson.
From 6:30 to 7:00 pm was Nightly News, so there was no local advertising. From 7:00 to 7:30 pm, the local news was back. Six of the 18 ads were political: Huckabee, Thompson, Clinton, McCain, Romney, Paul.
NOTES: In the name of…: Each of Huckabee's ads were his "Christian Leader" one. Clearly, this is the one he thinks will play best here... Thompson urges viewers/voters to, "Remember, our rights come from God, not government."... Even Paul's ads invoke God, showing heavenly images of floating through clouds as the sun breaks through, while an announcer says, "America has stumbled…God gave us freedom. Our founding fathers gave us the Constitution… America has hope. Ron Paul.". Paul also has a clever ad touting that he has the most donations from the military, but frames it as, "Ron Paul is the choice for THEIR commander in chief. The ad is something Lindsey Graham alluded to Thursday on the trail as "propaganda." The ad introduces Paul as "a proud veteran" with a close up of a stout-looking soldier saluting and stars and stripes floating all over the screen….
Carolina on my mind: McCain's ad mentions South Carolinians who are fighting… Thompson talks of his conservative credentials (no amnesty, pro-life) and mentions that the South Carolina Citizens for Life has endorsed him... Edwards, a native son, runs his "Mill" ad with images of South Carolina and his parents.
Enough is enough: With all these presidential ads, there's another ad that caught our attention. It didn't air during the evening news broadcasts, but it ran all day here on cable and local affiliates. It's for a candidate challenging Lindsey Graham for the Republican Senate seat. In the beginning of the ad people are speaking Spanish. But an English-speaking, Southern-accented announcer cuts in and says, "Enough is enough! We need a senator who'll fight for us... Buddy Witherspoon because Lindsey's too liberal for South Carolina.
Interestingly, Obama, in one ad running here, also utters, "Enough is enough." But for a very different reason -- he was talking about jobs going overseas.