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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC Political Researcher



South Carolina ad watch

Posted: Friday, January 18, 2008 10:14 AM by Mark Murray
Filed Under: ,

From NBC's Domenico Montanaro
COLUMBIA, SC -- Last night, the second-to-last night before the Republican primary here, political ads dominated the airwaves during evening news broadcasts on local NBC affiliate WIS last night, a First Read analysis found. More than one out of every three ads were by candidates, doubling the next closest genre -- the local news cash cow: cars.

Twenty-six political spots -- of 75 total ads by our count -- ran during the early evening local news broadcasts from 5:00 pm to 6:30 pm and from 7:00 pm to 7:30 pm. Automotive ads were second (13). Of the candidates, Thompson ran the most ads with five; Romney and Paul had four each; McCain, Huckabee, and Clinton ran three each; while Obama and Edwards ran two a piece.

During the 5:00 to 5:30 pm newscast, six of the 21 paid ads were political (in order of appearance): McCain, Thompson, Edwards, Clinton, Paul, Romney.

From 5:30 to 6:00 pm, five of 18 paid ads were political: Thompson, Obama, Paul, Huckabee, Romney.

From 6 to 6:30 pm, the ads ramped up. Of 18 spots, half were political: Thompson, Edwards, McCain, Huckabee, Obama, Paul, Clinton, Romney, Thompson.

From 6:30 to 7:00 pm was Nightly News, so there was no local advertising. From 7:00 to 7:30 pm, the local news was back. Six of the 18 ads were political: Huckabee, Thompson, Clinton, McCain, Romney, Paul.

NOTES: In the name of…: Each of Huckabee's ads were his "Christian Leader" one. Clearly, this is the one he thinks will play best here... Thompson urges viewers/voters to, "Remember, our rights come from God, not government."... Even Paul's ads invoke God, showing heavenly images of floating through clouds as the sun breaks through, while an announcer says, "America has stumbled…God gave us freedom. Our founding fathers gave us the Constitution… America has hope. Ron Paul.". Paul also has a clever ad touting that he has the most donations from the military, but frames it as, "Ron Paul is the choice for THEIR commander in chief. The ad is something Lindsey Graham alluded to Thursday on the trail as "propaganda." The ad introduces Paul as "a proud veteran" with a close up of a stout-looking soldier saluting and stars and stripes floating all over the screen….

Carolina on my mind: McCain's ad mentions South Carolinians who are fighting… Thompson talks of his conservative credentials (no amnesty, pro-life) and mentions that the South Carolina Citizens for Life has endorsed him... Edwards, a native son, runs his "Mill" ad with images of South Carolina and his parents.

Enough is enough: With all these presidential ads, there's another ad that caught our attention. It didn't air during the evening news broadcasts, but it ran all day here on cable and local affiliates. It's for a candidate challenging Lindsey Graham for the Republican Senate seat. In the beginning of the ad people are speaking Spanish. But an English-speaking, Southern-accented announcer cuts in and says, "Enough is enough! We need a senator who'll fight for us... Buddy Witherspoon because Lindsey's too liberal for South Carolina.

Interestingly, Obama, in one ad running here, also utters, "Enough is enough." But for a very different reason -- he was talking about jobs going overseas.

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creation of NAFTA Obama is straight forward and truthful to the people. He told truth about our ridiculous tax code that would allow Warren Buffet to pay less taxes than his SECRETARY??!!!

Obama was against the Iraq war from jump.

His economic plan makes the most sense!! For all you Republicans and indep., even KARL ROVE SAID HILLARY’S economic plan makes no sense because she is planning to spend money we don’t have right now. (look up the article where he addressed the RNC!)

About 45% of people in Michigan voted UNCOMMITTED and thousands voted for Dodd who isn’t even in the race anymore. What does that say about Clinton? NOT ELECTABLE as she thought!

If Hillary wants to ride off her husband’s coat tails, Bill Clinton voted for the creation of NAFTA which sold out many American jobs!!

As far as her Royal Magesty of the Bush-Clinton American dynasty….Where to begin??

First, it is unfortunate Sen. Clinton is blaming Sen. Hagel for her vote for the Iraq war.

Second, Clinton claims that the country needs someone who “knows Washington from the first day of the job.” Well, what does that mean? Know D.C. insider politics, know the special interest groups and lobbyists…

HELLO, the people want CHANGE Hillary!! She still doesn’t get it!!


Thanks for this informative article. I had been wondering how the candidates were spending there money.
The latest poll from South Carolina has the race tightening a bit, with Romney surging post-Michigan at the expense of McCain: http://www.campaigndiaries.com/2008/01/morning-delivery-of-south-carolina-and.html
OMG! The MSM actually mentions Ron Paul??? Do the higher ups know about this?

Ron Paul is the one candidate that will end this war and bring our loved ones home. During our own revolution, the French did come to our aid. But they did not stay here, in an occupation to help set up our government. They let us fend for ourselves. We went through to government setups, but we figured it out for ourselves. That is what the Iraqis need to do.

Any parent will tell you a child who is given everything cherishes nothing, but a child who is brought up to work hard will value the return for their efforts.

Iraqis need to do the work for themselves.
Hillary will be a huge change. The first female president. I can't wait. She will be even better than her husband.
Obama will say anything to get elected. Thats why he "won't take the nuclear option off the table" with regards to Iran. Is this what we have come to, pandering to our lowest and most brutal tough-guy nature. Thus, without shame, Obama seriously considers preemptive nuclear strikes against a country who has not threatened us in any way.

Only Ron Paul has been consistently against unjust preemptive war. Check out his record at www.ronpaul2008.com or just simple watch his videos on youtube. You will quickly be converted, the truth is addictive.
Lindsay Graham should know something about propoganda, he spent millions in taxpayer money to go to Iraq to by a blanket for a dollar.

With all of the scandal, lying, name calling, smear campaigning, and flip-flopping, only one candidate has been true to his word, plan, and principles from day one, and that candidate is Ron Paul.  If you TRULY want things to change, you have to break away from the mainstream mantra that tells you it's all about scandal and money, and actually pay attention to real issues. You then have an obligation as a citizen of this nation to make a wise and informed decision.  If you even watch an hour of mainstream media a day, you see the moving back and forth of opinions and what people say one minute to the next.  Ron Paul has never changed his position, and his message is getting out there. If you truly want security and liberty, it MUST start at home.  GO RON PAUL.
Lindsey Graham definitely knows all about propaganda, seeing as how he is a critical part of the neo-con pro-war propaganda machine.  As an active duty member of the military, it makes me sick when a chickenhawk lawyer like Graham claims to speak on our behalf.  Contrary to what he and John McCain like to claim...we don't just "want to win"...we want to come home.  I can't understand where they are coming from, which is actually a GOOD THING.
Lindsay Graham talking about propaganda....hmmmm...
Before you support a candidate be honest where each one of them has gotten us today...seriously!  What has Senator MCAIN don in 20+ years as a senator?  Do we have green technologies  are we safe here at home didn't 9/11 happen during his term, during Hillary's term, During Edwards Term?  They are all to blame, none of them has ever rolled up their sleves on at work and sdaid hey I need to call Hillary, Barack and Fred Thompson today and work out this plan to save American Jobs..

There is very little difference between the mainstream candidates, Democrat or Republican, Foreign policy under either part will never change. Domestic fiscal policy, the welfare entitlement system will never change. Honestly if it could under these party leaders why hasn't it?  EVER?

For years, both parties have been double teaming the American people. One gets in power and further advances more of a New World Order type agenda, and then falls out of favor and passes the baton to the other. Both parties are supported by special interest groups, and I have woken up up to the fact that the Democrats nor the Republicans on the ballot will be able to save us from.....THEMSELVES!!

I mean really by the time they get done playing with race, gender and age cards...I hope to be watching the US swear in its first independent president, if Bloomberg or Paul decides to run independently they are the only ones who can take the power out of the two party system, and if you say it's not these two parties who have brough America into 2 wars and a recession with no manufacturing or jobs left your just lying to yourself.

If Thompson, Obama, MCAIN or Clinton cared about this country then why have the H1B visas for over seas workers increased every year?  they could cap it at a lower amount but they don't...as President they won't either...it...we don't really matter to them....TGIF at the least....
I really am saddened when I read that people want hillery to be president because she is a woman, so am I, but that isn't a qualification to be president. With hitlery's mandate for this and mandate for that, and her stump or any other democrats stump, of I am going to take from the rich and give it to the poor, I call BS, because they are quite wealthy and could start by giving up themselves. People should stop buying this nonscense, it really is getting OLD!
Go Ron Paul
I voted for a "C" student that I could have a beer with. I have to blame myself for not paying attention. That's why I'm changing the way that I pick the next president. I'm voting for Ron Paul because he's been warning us of this Economic problem for close to 20 years. As a Republican, I trust him. As an American I believe him. He will get us out of this mess the "Rove Republicans" have gotten us into. Please Vote for Ron Paul for your own freedom.
Good to hear what it's like for SC voters, but they're all using a bad strategy.  Better to advertise during "real" shows when "real" people are watching.  Most people don't even watch TV news anymore.  This ain't 1967, folks.  Get with it.
Lindsey Graham?

I thought he was dead, but maybe that was propaganda too:)

he needs to wiki "facts" and "propaganda", I think Lindsey may have the 2 confused. The military voted with their wallets Lindsey, all the lies in the world won't change that.
I was so pleased to see that Christian conservative students at Bob Jones came out in droves to hear Dr. Paul yesterday.  I was incredibly disappointed that Bob Jones III would endorse Romney--and not because he is a Mormon, but because he is a phony conservative and a neoconservative warmonger just like the rest of the field, save Ron Paul.

I hope people will stop listening to the talk AND LOOK AT THE RECORD.  Ron Paul has been the nearly lone defender of the Constitution in the U.S. House of Representatives for 20 years, a man of impeccable character (with no skeletons in the closet like all the others) and a pro-life voting record second to none.  He has also always received THE top marks among all the candidates as the "taxpayer's best friend" in Congress.

He is a thinking person's candidate who is a TRUE patriot, unlike the total phony, McCain.  You are not going to understand Dr. Paul's freedom message without reading:  www.ronpaul2008.com and www.vietnamveteransagainstmccain.com

Dr. Paul is avoided like the plague by the mainstream media because they are owned by the same conglomerates that push all these foreign entanglements and the military industrial complex that fattens them all alike at the expense of the middle class.

BUT...HE CAN WIN.  He is currently 4th in total votes in the early states!  He has more money on hand then the rest of the field and BY FAR the most motivated supporters.  Check it out, and ask yourself why the mainstream media is not telling you that!  Then go stick it to 'em at the polls and strike a blow for freedom and the Constitution!
Go Ron Paul!! You finally made MSM news! I was hoping he would spend his money well..... since he gets snubbed on t.v.
People, do your research on every candidate!!

If you like your freedom, I urge you to vote for Ron Paul.
We each seem to have our own major issue(s) that make their choice for President seem like the best one. My question is: Would someone tell me why we should NOT elect Ron Paul?

The rest, with Richardson out and Kucinich low in the polls, seem to be talking crazy talk about our military adventures in the Middle East. Additionally, no one else seems to understand the problems with the economy, inflation, and out of control deficit spending. Inflation is going to eat us alive, as it has already started to do so. Do you really believe that the REAL inflation rate last year, the rate that was used by the government for Social Security check increases this month, was 2.3%? Just look at the price of gold up 30% in 2007, now at an all time high and getting higher!

One can not talk about tax cuts without ALSO talking about cutting spending. We have a $9 trillion debt (nearly double since 2000) that must be paid so we can afford Social Security and Medicare. The interest payments will go sky high when we begin to fight inflation with higher Federal Reserve bank rates.  

And we must stop inflation or everyone's life savings will go down the tubes, along with the middle class, like what has happened to the middle class in most countries south of our border. And do not forget National Health Insurance, which is coming down the tracks right at us, unless Republicans begin to understand the seriousness of runaway deficits and inflation. And start educating the country. A Democratic President will surely not fight inflation like Volcker and Reagan did!

Please vote Ron Paul and save the country from bankruptcy abroad and at home!
Propaganda?? There always has to be some negative spin put on Ron Paul if they HAVE to mention his name...
It's so sad. Ron Paul is the only one ready to fight the tax collecting, war-mongering, stuffing their own pocket with soon to be worthless dollars club of elites.

Why "propaganda"? Every word is true-
Ron Paul served OUR country in the 60's.
He has more military support and donors than
all the other candidates COMBINED.
Ron Paul stated in the last debate: "So let me get this right, we borrow billions from china, then we give it musharaff a military dictator who overthrew a democratic elected govt, while we continue to spread our democracy in Iraq".  What IS Going On Here???.

VOTE DR. RON PAUL 2008!
Please Donate on 1-21-08 MLK Birthday at freeatlast2008 dot com
Propaganda? There always has to be some negative spin on Ron Paul when the msm HAS to report on him.

Ron Paul is the only candidate that is ready to fight the tax collecting, war-mongering, stuffing their pockets with soon to be worthless dollars club of elites.
He's been fighting them in Congress for the past 10 consecutive years (and more years beyond that).

Nicknamed Dr. No because he will sometimes be the only Congress person that stands up against a bill that is UNCONSTITUTIONAL.... the only one who will vote no against it. That is sad. Dennis Kucinich gets in there too, but the msm blocks him out too.

Ron Paul served OUR country in the 60's.
He has more supporters and donors from the military than all the other candidates COMBINED.
How is this propaganda?
creation of NAFTA Obama is straight forward and truthful to the people. He told truth about our ridiculous tax code that would allow Warren Buffet to pay less taxes than his SECRETARY??!!!

He doesn't pay FICA taxes because he doesn't have a salary!  Another half truth spread by the uninformed.
"All the perplexities, confusion and distress in America arise, not from defects of the Constitution or Confederation; not from any want of honor or virtue, as much as downright ignorance of the nature of coin, credit and circulation." John Adams wrote to Thomas Jefferson in 1797.

Today, two hundred years later, his statement still holds true. And because of this the United Stats has allowed and continues to allow the Federal Reserve, a paper corporation, to control the flow of money; making it tight and creating unemployment or printing more and creates inflation.

Article I, Section 8, Clause 5 of the United States Constitution states that the Congress shall have the power to coin money and regulate the value thereof and of any foreign coins.  As you may know, this is not the case anymore. The United States government has no power to issue money, control the flow of money, or to even distribute it; that belongs to a private corporation registered in the State of Delaware, the Federal Reserve Bank, created by Congress in 1913.

Former presidents Jefferson and Jackson believed a central bank is not only unconstitutional but also causes inflation by printing money with no backing causing US citizens to issue T-bills to support the created money. Unfortunately it is our children that pay for the treasury bills we issue to prop up the markets. Any money the Fed releases to "curb market jitters over sub-prime woes" is a tax on unborn children who will be paying the interest on the debt we have accrued.

When the Fed injects more money into the system, then you have more money chasing the same number of goods which causes inflation.  Inflation exists from the uneven change in the volume of money, say, when it is printed and given to a defense contractor. For the moment the contractor's suppliers do not realize the money volume has changed, the recipient of the printed money experiences increased purchasing power. The workers end up receiving the wage in old money, but then are faced with prices in the new money after the vendors adjust to the new money supply. Inflation is the enemy of our prosperity as it causes the cost of living to go up faster than the pay increase for the large majority of people.

Generations ago it was free for citizens to turn their gold and silver into money, which increased the money supply as a wealth to the people. Now dollars are created out of thin air and loaned into circulation as debt against future production, not exchanged into circulation as production performed. Money has been switched from an evidence of wealth to an evidence of debt. The whole principle and function of money has been switched.

Thomas Jefferson was concise in his early warning to the American nation, "If the American people ever allow private banks to control the issuance of their currency, first by inflation and then by deflation, the banks and corporations that will grow up around them will deprive the people of all their property until their children will wake up homeless on the continent their fathers conquered."

Back in 1963, then president John Kennedy wanted an end to the Federal Reserve System and with a simple stroke of the pen he ordered the U.S. government to restore its Constitutional mandate of controlling the money. President Kennedy was dead three weeks later. When President Lyndon Johnson took office, he immediately rescinded Kennedy's order and the Federal Reserve won another round. Now which candidate here will take phase out the Federal Reserve? RON PAUL

Slavery is the price of ignorance.
Lindsey Graham definitely knows all about propaganda, seeing as how he is a critical part of the neo-con pro-war propaganda machine.  As an active duty member of the military, it makes me sick when a chickenhawk lawyer like Graham claims to speak on our behalf.  Contrary to what he and John McCain like to claim...we don't just "want to win"...we want to come home.  I can't understand where they are coming from, which is actually a GOOD THING.
Retrocon (Sent Friday, January 18, 2008 11:33 AM)

No, dumbconpoop
I voted for a "C" student that I could have a beer with. I have to blame myself for not paying attention. That's why I'm changing the way that I pick the next president. I'm voting for Ron Paul because he's been warning us of this Economic problem for close to 20 years. As a Republican, I trust him. As an American I believe him. He will get us out of this mess the "Rove Republicans" have gotten us into. Please Vote for Ron Paul for your own freedom.
Nancy Stein (Sent Friday, January 18, 2008 11:49 AM)

You're voting for Ron Paul because you only use 5-8% of your brain.
McCain can hardly find fault with anything Bush has done- except Bush didn't put enough of our kids on the ground in Iraq-  McCain just wants bigger wars than Bush - and does not mind ruining our economy fighting more and more wars.

He looks like he cannot wait to get his hands on the controls of our military and wage more war.
None of you goof balls are going to be voting for Ron Paul unless you write his name down on the ballot in November. He will not win, his chance of winning is less than nil. Spongebob squarepants has a better chance of winning the nomination. Jeez, wake up folks. At least pick a candidate that has a chance of winning, or wait and see who gets the nomination(not Ron Paul) and pick someone, or have a hissy fit and don't vote at all. It's called reality.
I find it amusing how so many speak of "change", when realistically, they can't handle REAL change. All of these candidates, Obama, Clinton, Edwards, Romney, Thompson, Huckabee, would be nothing more than a personell change. They would ALL continue the failed policies of the past century. All except for Ron Paul, who is the only candidate who will bring REAL change. End the income tax, bring our troops home from all over the world, end the federal reserve, abolish the CIA, and stop funding foreign dictators and regimes. ALL of these things are unconstitutional and any president who takes the oath of office is betraying the people if they don't make these  changes. Ron Paul is the REAL agent of change and anyone with half a brain should be able to see it. Anything else is a vote for the status quo.
"enough is enough" has become interesting? lol I thought it was a cliche.
Nice article.  Thanks for mentioning 'the dark horse' lol..
I plan on donating the maximum amount allowed to Ron Paul’s campaign.  My wife and I are both active duty military, and I for one believe Ron Paul is the only choice for our next commander in chief.

Ron Paul is the only candidate that represents real change and hope for America’s future.        
Obama talking about outsourcing jobs? lol, is that why he supports nafta and voted to extend it into Peru, his top donor is Exelon too.
jtd, I was hoping someone would catch that. I didn't see much in the way of editorials for ANY candidate's ad besides Ron Paul. THEN they had to inject their little snide remarks.
"Obama was against the Iraq war from jump.

His economic plan makes the most sense!! For all you Republicans and indep., even KARL ROVE SAID HILLARY’S economic plan makes no sense because she is planning to spend money we don’t have right now. (look up the article where he addressed the RNC!) "

You need to see Obama's definition for "Bring the troops home."  It doesn't mean ALL the troops.  It means we maintain bases there and keep troops all around the world still.  Same with Clinton.  Same with most of the Republicans.  WE CAN'T AFFORD THAT ANYMORE!!!  We can't afford to be baby sitting every other country around the world while our elderly will soon be left to dry-up when there is no more money in social security as all the baby boomers come in.  We can't afford to have such high priced health care as all these baby boomers ailments increase and all draw it in from Medicare.  We can't afford to be taxed anymore.  We have to get back to the Constitution.  We have to get Ron Paul or we will cease to be the country we are.  
There is only one person who was clearly against the war from the start- he VOTED Against it- RON PAUL..I have to give him credit even though up til now I have been a Huckabee supporter.
What's wrong with the ad saying "their commander in chief"?  Of all the things to mention, this dope chose the least obvious... no wonder America is so stupid, we listen to these clueless clowns from the mainstream.  The rest of the article was fairly interesting, nothing like reading a journalist's description of TV advertisements while pouring lemon juice on my cuts for fun.
I plan on donating the maximum amount allowed to Ron Paul’s campaign.  My wife and I are both active duty military, and I for one believe Ron Paul is the only choice for our next commander in chief.

Ron Paul is the only candidate that represents real change and hope for America’s future.        
Active Duty SSgt, Charleston AFB, SC (Sent Friday, January 18, 2008 1:40 PM)

Remember to turn on the oxygen when your above 10,000 feet - it affects your ability to think.
I'm voting for Ron Paul, even if it means a write-in in Novemeber.  The "new GOP" is doomed to defeat.  Enjoy your President Hillary...you deserved it.
Propaganda... HAHAHA.  Comrade Graham and MSNBC both know about propaganda, but that's not Ron Paul's style.

Our military is not for empire building--it is for DEFENSE of our LIBERTIES.  Not to make profits for the politicians that have interests in the mega-corporations.  That is blood money and you know it--the blood is on the hands of every Republican AND Democrat continuing to put our soldiers in harm's way for MONEY.  Ron Paul is AMERICA.

"I pledge allegiance to the Flag of the United States of America, and to the REPUBLIC for which it stands, one Nation under God, indivisible, with LIBERTY and JUSTICE for ALL."


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