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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC Political Researcher



Tsunami Tuesday

Posted: Tuesday, January 22, 2008 9:11 AM by Mark Murray
Filed Under:

Clinton "will spend the next two days campaigning in Arizona, California, New Jersey and New Mexico, which vote on Feb. 5. She will begin a television advertising blitz this week in 10 states with contests on that day. She is also returning Thursday night to New York, another state with a Feb. 5 contest, for two fund-raisers, part of an effort to raise more than $15 million before the coming primaries." Meanwhile, "Obama on Monday became the first candidate to begin advertising nationally, on cable television networks. The advertisement drew criticism from the Clinton campaign, which accused its rival of breaking a pledge signed by Democratic candidates to avoid campaigning in Florida because the timing of its primary violated rules of the Democratic National Committee. David Plouffe, campaign manger for Mr. Obama, said it was impossible to buy national advertising on cable television without including Florida."

The Washington Post's Mosk looks at the cost of competing on February 5 and reports at least two '08 campaigns are contemplating buying Super Bowl ads. Fox Vice President Lou D'Ermilio said that no candidate has contacted the network about a coveted spot in the Super Bowl lineup and that only one 30-second slot remains unclaimed. ‘That doesn't mean they can't buy locally during the game, which is probably more likely,’ he said. Consultants to two Republican candidates said their media teams have discussed such a gamble, but would not allow their candidates to be mentioned in connection with the discussions, which took place during confidential strategy sessions.” 

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It's obvious now that the Clintons will downplay any win by Obama in SC. They are setting the ground work, and have been for some time. "It's because he is Black." "We really didn't campaign there." "It's Bills fault." "We wanted to reach out to other parts of the US." And the media will buy this hook, line and sinker. They already have.
well gee, maybe going another route would have been more appropriate then, O'bama camp.  When you sign something saying you "won't" do something then do it and make excuses instead of looking for other ideas that allow you to keep your word...well, that looks terribly dishonest!  This is especially bad coming from a candidate who is running on "ideals" like honesty and a new direction for politicians!  Sounds like politics as usual at best, to me. Shame, shame, Mr. O'bama.
breaking a pledge signed by Democratic candidates to avoid campaigning in Florida because the timing of its primary violated rules of the Democratic National Committee.

I think they are being punished because of all the problems with the 2000 campaign more then that.  

Face it Florida, Liberals just don't give a dog about your state.  Keep it in the GOP....

Fox Vice President Lou D'Ermilio said that no candidate has contacted the network about a coveted spot in the Super Bowl lineup and that only one 30-second slot remains unclaimed.

Hillary can always purchase it.....
Hopefully Americans will be in the bathroom and flush their toilets to show their affection for her when it comes on....
shame on barack hussein obama - I wonder how faithful he is to democratic party.
now another one he breaks a pledge with democrats

he likes republicans and regan and their ideas
Barack Hussein Obama loves those republicans so much he should just join them
Come down to earth man… do you really think all those Republicans who wants him elected is really going to vote for a guy name Hussein in the general election when the country is still at war with Saddam Hussein's Iraq.
We are talking about Republicans right - the same once just less than 3 years ago managed to swift boat a war hero like john kerry and max cleland.
Can you imagine what they will do to Barack Hussein. They have not even started to attack him. at least with clinton the right wing has been attacking her for the last 16 years and she has stood up to them and still standing she knows how to handle them and she is ready to handle them.
Bill Maher is right when he says democrats really do know how to loose elections. they vote from their hearts for "hope" not from ther brains. For once lets be smart about this beacuse come September - November it is gonna be too late to scratch your heads and say what happened
Obama will win the black vote in S C------why don't you understand that?It is a natural instinct for many---If I were Indian I would vote for an Indian.Be thankful we have a choice of candidates from which to choose.They are not all warmongers and Bush believers like the republicans.
With states holding February primaries and caucuses accounting for approximately 57% of U.S. TV households, it's very surprising that Senator Obama is the only candidate using national TV.
National TV, especially Network Cable, is much more efficient than spot TV when advertising across a large portion of the U.S. which would benefit all contenders for their party’s nomination.  Also, Network Cable offers audience selectivity that is the silver lining behind the cloud of audience fragmentation.  
For now, National TV (Network Broadcast and Network Cable) is less cluttered with opposing candidate advertising, a clear advantage over spot TV which has been the primary beneficiary of political media spending.  
I've been in the media planning and buying business for over 35 years and what I find most surprising is that political advisors over looked the value of national TV when they learned of the concentration of primaries and caucuses on February 2008.  This was an obvious opportunity to improve the return on their candidates' media investments.
Here are 2 questions for you consider.
1. With the Obama campaign utilizing Network Cable will others follow?
2. Isn’t there a big TV event of February that would provide a huge platform for any candidate willing to pay to preempt a scheduled advertiser?
Bob Springer
P.S.  I really enjoy your show and guest.  Keep up the great work!


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