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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC Political Researcher



Romney not buying more ads?

Posted: Wednesday, January 30, 2008 8:32 PM by Domenico Montanaro

From NBC/NJ's Erin McPike
The AP is reporting that at this juncture, the wealthy Romney won't be deluging us with any more ads like the campaign has done for months and months. Several minutes before this story went up, spokesman Kevin Madden was asked if any decisions had been made about ads yet, and he said "not yet."

Two notes, however, the story says that today was a good day of fundraising for Romney, and the strategy could change. And don't miss this line: "But they added that in discussions so far, the former Massachusetts governor had selected the least costly of a variety of options prepared for his review."

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This is a strange thought, but if Romney is not going to spend his fortune on the campaign, who is the stronger alternative to McCain.  My guess it would be Huckabee.  Huckabee already has a base in the south.  He may come out of super tuesday with more delegates than Romney.  Romney problem is that he has to spend close to $15-$20 million just to stay competitive (where not talking winning, just being competitive).  My guess is that Romney is waiting to see some poll data before he decides his next move.  The problem with that; Time is not on his side.


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