ABOUT FIRST READ

First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC Political Researcher



Harry and Louise return?

Posted: Saturday, February 02, 2008 2:42 PM by Mark Murray

 

From NBC/NJ's Aswini Anburajan
Obama likes to tell voters on the stump that when he's president, if the health care lobbyists and the drug companies try to run "Harry and Louise" ads against his attempt to pass universal health care, he'll use his own campaign funds to run his own ads.
 
"And I'll tell Harry and Louise they're wrong," Obama has said at countless town halls.

But is he adopting Harry-and-Louise-type tactics? A new Obama campaign mailer eerily evokes the fictional couple that torpedoed universal health care in 1993. In the Harry and Louise ads of the past, a middle American couple stood around their kitchen discussing their worries that the government would control their healthcare -- what doctors they could see, how much they would pay, whether quality would go down and bureaucracy go up.

In the Obama mailer, there's a picture of an American couple, sitting at the kitchen table, with frowns on their faces as they appear to be looking at bills. The headline on the mailing reads: "Hillary's health-care plan forces everyone to buy insurance, even if you can't afford it."

Its second part shows a smiling Clinton and repeats the line from above and adds the phrase, "and you pay a penalty if you don't." It adds, "The way Hillary Clinton's health-care plan covers everyone is to have the government force uninsured people to buy insurance, even if they can't afford it."

The argument here, of course, is over the importance of mandates versus not having them, and Obama has repeatedly said on the stump that Americans want to buy insurance if its affordable. Clinton, meanwhile, has not specified how she would enforce her mandates -- whether it be through a paying a penalty like in Massachusetts, or some other way. She has often said that she will allow Congress to work out the details.

David Axelrod, a senior Obama strategist for the Obama contends that the campaign is not dredging up the ghosts of Harry and Louise. "[Clinton's] playing a shell game," Axelrod said. "She knows she has to have a penalty to enforce mandates. How else do you have a mandate?" 

Axelrod added that the subsidies that are in both Clinton's and Obama's plans are the same, and her claim that he would leave out 15 million insurers would be the same in her plan should she not include some kind of penalty.  

This mailer comes after the Obama campaign cried foul over mailings the Clinton camp sent questioning Obama's record on abortion (over his "present' votes in the Illinois legislature) and Social Security (over his proposal to raise the cap on taxable Social Security income for those making more than $200,00 a year)

The Clinton campaign held a conference call with reporters to rebut the mailing. Yet as the Politico's Ben Smith reported, Clinton surrogate Len Nichols of the New America Foundation compared the mailer to the Nazis marching through Illinois, a bizarre reference that was quickly disavowed by Clinton communications director Howard Wolfson at the end of the call.

MAIN PAGE

Email this EMAIL THIS

Comments

Obama, what happened to your hope?  Now you're just dirty and desperate.
This is supposed to be the candidate of "Change"? This is the candidate of the 1990's Republican Strategy...

I love those who preach "change".... Because they use the exact same methods that Barack is using now to prove he is NOT the candidate of "change"...
hmmmmmm ... so what's factually inaccurate about the mailer?

and can we not use people in mailers anymore?


SEND A COMMENT

PLEASE READ: All comments must be approved before appearing in the thread; time and space constraints prevent all comments from appearing. We will only approve comments that are directly related to the blog, use appropriate language and are not attacking the comments of others.

Message (please, no HTML tags. Web addresses will be hyperlinked):

TRACKBACKS

Trackbacks are links to weblogs that reference this post. Like comments, trackbacks do not appear until approved by us. The trackback URL for this post is: http://firstread.msnbc.msn.com/trackback.aspx?PostID=633306

First Read e-mail alerts


Sign up for First Read alerts
The first place for key political news and analysis

Syndicate This Site

Add First Read to your news reader:
live.com xml
myyahoo msn
bloglines newsgator
google