Obama outspent Hillary 5-1 on WI TV
Posted: Friday, February 22, 2008 1:05 PM by Mark Murray
Filed Under:
2008, Clinton, Obama, Ads
From NBC's Mark Murray
One of the keys to Obama's 17-point Wisconsin win? Per a University of Wisconsin Advertising Project study, he outspent Clinton nearly 5-to-1 on TV ads in the state. Overall, the four Dem and GOP candidates aired more than 8,000 spots in the state, spending a combined $2.1 million.
Of that amount, Obama spent more than $1.5 million; Clinton spent $300,000. That, folks, is quite a gap.
A few other findings, per a release:
-- "In what most political strategists consider a 'change' election, Clinton ads never mentioned the word 'change.' Obama ads mentioned change 1,824 times."
-- "Hillary Clinton never mentioned experience in her ads, either."
-- "Except for the BCRA disclaimer taking responsibility for her ad, Clinton did not speak in any of her ads -- all were by voiced over by a narrator. Meanwhile, virtually, all Obama ads featured the Illinois Senator speaking on his own behalf."