Campaigns spend $200 mil on TV ads
Posted: Monday, June 02, 2008 10:49 AM by Mark Murray
Filed Under:
Democrats, Republicans, Ads
From NBC's Mark Murray
The Democratic and Republican presidential candidates this cycle have spent almost $200 million on TV ads, according to data from TNS Media Intelligence/CMAG and analysis by the Wisconsin Advertising Project
The Democrats -- led by Obama's $75 million and Clinton's $46 million -- spent about $137 million on campaign TV ads.
The Republicans -- led by Romney's $32 million, McCain's $11 million, and Giuliani's $6 million -- spent almost $58 million.
Below are the actual numbers...
Candidate Airings Est. Spending
Biden 3,165 1,799,000
Clinton 80,505 46,027,000
Dodd 4,028 1,777,000
Edwards 14,732 8,283,000
Kucinich 27 6,000
Lamagna 4 5,000
Obama 139,006 74,823,000
Richardson 5,936 4,234,000
Total Democrats 247,403 136,954,000
Cort 15 6,000
Giuliani 7,127 5,777,000
Huckabee 8,400 3,569,000
Hunter 114 68,000
McCain 16,413 11,084,000
Paul 7,220 3,161,000
Romney 36,841 31,658,000
Tancredo 99 158,000
Thompson 4,032 2,224,000
Total Republicans 80,261 57,705,000
Total for All Candidates
327,664 194,659,000