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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC News Political Reporter



A McCain campaign shakeup?

Posted: Wednesday, July 02, 2008 12:43 PM by Mark Murray

From NBC's Mark Murray
First Read has confirmed this news that Politico is reporting -- that McCain adviser Steve Schmidt is taking over day-to-day operations for the campaign, while campaign manager Rick Davis is moving to more general and big-picture issues. When asked if it's fair to call this a shakeup, a McCain campaign official told First Read, "We think it's a good thing" -- and that it's a natural growth of the campaign.

VIDEO: Two key staffers in John McCain's presidential campaign are getting new roles. NBC Deputy Political Director Mark Murray has the details.

The Politico's Martin writes: "Steve Schmidt is taking over the day-to-day operation of John McCain's campaign, according to multiple campaign sources. At a staff meeting in the campaign's Arlington, Va., headquarters this morning, campaign manager Rick Davis made the announcement about Schmidt's new role... After the meeting, on a regularly-scheduled conference call with McCain's 11 Regional Campaign Managers, senior staff briefed the field aides about the move, explaining Davis would focus more on long-range tasks while Schmidt was taking an enhanced daily role, said an individual on the call. "

"McCain sources say Schmidt, who ran Gov. Arnold Schwarzenegger's re-election campaign and was a top communications aide in Bush-Cheney '04, will coordinate the campaign's daily pro-McCain and anti-Obama message but also will have an increased role in shaping most every facet of the organization including scheduling, policy, coalitions and surrogates. Davis will focus more on big-picture issues such as general strategy, helping to plan the convention, picking a vice-president and tending to the needs of major donors." \

*** UPDATE *** The DNC weighs in: "It's no surprise that John McCain would put a Bush-Cheney veteran in charge of his campaign since he's been promising a third Bush term and relying on money raised by President Bush and his friends. No matter who's steering the ship, its going to be rough sailing as long as John McCain keeps promising four more years of President Bush's failed policies."

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McCain sources say Schmidt, who ... was a top communications aide in Bush-Cheney '04, will coordinate the campaign's daily pro-McCain and anti-Obama message but also will have an increased role in shaping most every facet of the organization including scheduling, policy, coalitions and surrogates.
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I thought McCain was trying to distance himself from all-things-Bush?

http://thepajamapundit.com/
I got an idea for a shake-up.  Have McCain step aside and let Romney take his place as the Nominee.  Then Obama would realize defeating Hilary was simple, this just got alot tougher and would crumble.

Not overly happy, but he is better than Obama - McCain 08!
I have been a long time reader to the FR site, but this is my first time posting.

I have some questions that I would like someone to address:

1) Why is it that no one is addressing the fact congress rating is even lower than GWB's at 18% according to  recent polls?  Dems have had control of Congress for two years.  I understand veto authority of the President having a significant impact on what Congress can do, but don't you think the rating would be higher than the PoTUS especially if it's run by the party that is NOT in the WH?

2)  Personally I don't think either candidate is the best choice for America.  However, why are so many people putting faith in someone who is preaching change, yet continues to practice politics the way it has been done for the past 60 years?  On the flip side, JM is WAY out of line for attacking BO due to the issues he has flip-flopped on.  McCain has done just as much flip-flopping, if not more.  

3) Hillary Clinton made a comment several weeks ago in her concession speech about how there have only 3 terms in which the Democrats in the WH since in 40 years.  Does it make sense that most Americans have "traditional (not necessarily conservative) views" on family and society in general?  It seems like BO is moving to the left to make it seem he is more appealing to that main stream vote?  His voting record in both IL and US Senate show he is about as far left as you can go.  Does this bother Liberals who have seen him move more "Center" in the past few days?

4) The Republican party is in turmoil right now.  JM is the person who is representing them and most don't like him.  Is his decision to move more right going to help or hurt him in the long run?  Will someone like Colin Powell or JC Watts on the Republican ticket move people towards him?

I am just trying to get some questions answered.  I know who I am voting for in November, but I just want to try to get rational, non-emotional responses to some of the questions I have had for the past several weeks/months.
Could you imagine anyone but Plouffe and Axelrod being in charge of the Obama campaign, regardless of what happens? Changes in the Clinton, and now the McCain camp illustra
HMMM - Schmidt helped George Bush?  Sounds like a cloning to me.

John McCain another George Bush for sure.
".....Schmidt, who ran Gov. Arnold Schwarzenegger's re-election campaign and was a top communications aide in Bush-Cheney '04, will coordinate the campaign's daily pro-McCain and anti-Obama message .......Davis will focus more on.......general strategy, helping to plan the convention, picking a vice-president and tending to the needs of major donors."
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Hillcrats, PUMA, and repubs,

The above is all the GOP cares about in this campaign.

1- Trashing Obama

2-  Planning their convention.

3-  Picking a Veep

4-  Raising money.

There is NO mention of crafting solutions for the problems facing the average American, or how to disseminate that message to the average voter.

This is at least the third time the McCain campaign has had a major shake-up.

McCain is not qualified to be POTUS.
The McSame campaign looks more like the Bush/Cheney campaign of '04 every day.  When does Karl Rove abandon his "informal advisor" status to work full time for JM?
"...will coordinate the campaign's daily pro-McCain and anti-Obama message..."

Pro-McCain message? They have no pro-McCain message because McCain is wrong on every single issue the American people care about. He is representaive of almost every failed Bush policy. Their whole campaign is based on scaring the hell out of people, just like every other Republican campaign.
If this is shaking it up, I'm even more confused.

My take on McCain:

McCain’s advisors:  The “G” spot of politics, The GOP trifecta:

Phil Gramm – Economic guru who brought us Mortgage crisis (USB) and his wife brought us the Enron Loophole (Exhorbitant Fuel Costs)
Lindsay Graham – Senator from GA, brings us irrelevant talking points about why his head is firmly up the McCain craphole – yet maintains his heterosexual position (on top, I assume)
Billy/Franklin Graham – oh wait, he would like to snuggle up to the religious right/evangelical voting bloc; but they refused to endorse him.  Really charming how Franklin traveled to Chicago to be a part of Obama’s summit three weeks ago.  (Doh!)

If this were a horse race, the bookie has L. Graham to Win, P. Gramm to Place and if only BF Graham would Show.  I point this out because none of these surrogates have been particularly useful; but they appear to speak to McCain’s ‘strategy’ (play along, I know I am using the word loosely).

Okay, so the real reveal here - there is no strategy.  Nothing to see folks, move along.
Yep they are in trouble. I just heard RUSHBO say that he figured out that the Mcsame military bashing by GEN. CLARK  is a well organized attack by the OBAMA people. you think??. Pandora's box has been opened and Mcsame is worried to death because now the drive by media will start to focus on Mcsames military service before and after he was a POW. That little bit of history is something that will hilite Mcsames charecter and judgement. the end is near and Mcsame knows it, just look how they are scrambling.
  nickb
Great, just what I was hoping to listen to on my vacation...

More Obama attacks from a Bush/Cheney Man.

You guys sure know how to ruin a girl's 4th of July!

http://ilfamilypolitics.blogspot.com
SEE ALSO: Rearranging the deck chairs on the Titanic!
Doesn't matter WHO takes over McFossil's campaign; when you have a FLAWED, inept, flip-flopper candidate, all the people in the world aren't going to make things better. Still quite humerous to me that THIS is the BEST the Republicans could come up with this year! That, in itself, is a joke! Can't wait for the debates to begin!
The shake up the RNC should do is realize that their presumptive nominee is a losing cause.  Bob Barr and Ron Paul are better candidates than the old fella that can't remember what he had for breakfast.  The poor GOP's been Bush whacked and isn't getting up with someone like McCain as nominee.
Hmmm...

A "natural growth of the campaign..."

And they're bringing on MORE Bush/Cheney people??

Yep... I can see where this is going.

http://ilfamilypolitics.blogspot.com
But, WHY ?

They've been doing such a GREAT JOB !!

Schwartzenegger is a great campaigner....
But, not much of a Governor
We're still stuck with an 'out of control' budget

What have you been doing for 5 years, Arnold ?
Gee..took this long for the McCain camp to realize that they had no coherent message, dueling surrogares, a candidate who has flip-flopped so much he can't even remember what his positions are and a candidate who, apparently has a violent temper.  (See Below).  Shake, stir, remix, whatever.  The man is a charictature of the maverick we once admired.
'...Davis would focus more on long-range tasks...'

Like what to do after McCain LOSES the ELECTION ....
Looks like Sen. McCain is finally bringing in the A-Team. Cannot wait for the McCain era to begin and the Bush era to end.
---------------------

No experience.
No solutions, only speeches.
No love of country.
No higher taxes.
No keeping his word.
No new kind of leader.

NOBAMA!
Does this mean the end of the whining?

I sure hope so.
He's a Bush insider. The chief strategist in charge of Supreme Court nominations of Samuel Alito. and Chief Justice John Roberts.

Running closer to Bush. I like.

Obama 08!
It's deja vu all over again.

Obama 08
There is no surprise here.  McCain is falling further behind with each state poll.  The real question is will "musical chairs" in the campaign headquarters make a difference. The truth is...it won't make a difference.  Why?  Because John is still the candidate and he will continue to forget, fumble, flip-flop. (Can't think of other words beginning with "f") With John, what you see is what there is.  

Some, like myself are seeing signs of dementia.  Usually onset comes later.  But the trauma of a POW could make a difference.  The signs are there.  Media, keep an eye on this possibility.
Mccain has had three or four months now as the nominee to get his staffing straightened out. Now he's shifting staff again, trying desparately to find the right combination.  It's why Obama will win in November---his organization is a humming machine, not a clanking old junker in constant need of repair.
Good!  I want to see more McCain reps like Axelrod and Gibbs get on TV and lie like those two do.  I want somebody who will say on national TV to Obama et al" And just what accomplishments does Obama have that qualify him to be President?"  That won't take to answer sinc eBO has none.
Pro-McCain message? They have no pro-McCain message because McCain is wrong on every single issue the American people care about.

Then why does today's Gallup Poll have him at 44 to Obama's 46?  Since he's so wrong, why isn't Obama killing him by double digits?  
I'll remind you that after HRC's changeup, she kicked Bo's ass in most every primary after!
On another subject...

John McCain is a patriot. Full stop.

But I heard somewhere that he graduated from Annapolis at the head of his class? And also, he an ace pilot wasn't he?

It seems no one talks about his full military record. I could be wrong about all this but I think it deserves a full discussion.

John
Donna that sounds like Obama except he is busier. Ruining and hijacking puma sites and sending surragates out to smear McCain like he did with Hillary.
Debbie typically Obamanic. McCains adopted a child from Bengladesh after takeing her for medical help . Mrs McCain does a lot of work there and operation Smile she started and in other countries also working on getting rid of left mines. Obamas wife  ahhh  oh ya she did the view after her make over and went to DC to talk to Hillary's people as a slap in the face to the one she dislikes so much(HIllary)She wont live in Washington with her husband and leave her Rezko house but maybe if he gets the WH she will be proud enough than. Changeing it and all ya know.
McCain himself outright denied Senator Cochran's story about his temper.  So, someone is lying.  McCain didn't say Cochran exagerated or misrepresented, he said "nothing like that ever happened."  So, who is lying?  Someone in the press should press this!
Don't know about you but I miss:

Paddy,SD,Ca
David,Pharr,TX
Jerry,Corpus Christi,TX
Molly,Outer Space

Enjoy the 4th and remember even they are Americans!
So they brought in a guy to better manage the daily pro-McCain/anti-Obama message.

The question voters should be asking is why they feel a need to put out anti messages at all? Same question goes for the Obama campaign.

As voters we get the campaigns we deserve. The optimal model would be for each campaign to give us their best shots at why we should vote for them. Voters then fuze and compare that information for themselves.

But more often than not, they give us arguments for voting against the other guy. We should demand better, and punish those campaigns who insist on telling us why to vote against anything.
It makes sense, promote Davis to the more important role of dealing with the big accounts and the main focus of McCain - his lobbysts whom McCain is really is working for....

Schmidt can focus on the rest of us poor people.

Wonna see a google earth tour of McCains residences - including the one he forgot to pay taxes on for while? Imagine forgeting that you have a beachfront (not a time share) house worth over $1 mil?....Rich, spoilt, elists, senile, or plain foolish?

In fairness, they were not trying to con the gov, McCain just FORGOT they owned that house. And I believe that McCAIN FORGOT!
The McSame campaign looks more like the Bush/Cheney campaign of '04 every day.  When does Karl Rove abandon his "informal advisor" status to work full time for JM?
John B, Des Moines, IA (Sent Wednesday, July 02, 2008 12:58 PM)
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They are only calling Karl Rove an informal advisor because McCain doesn't have the courage to admit, he looks to Rove for constant advice.

Just watch....in a week when they ask McCain why the shakeup? He'll go..."what shake up?  we never did that!  I don't know what you are talking about...where am I? where's my nurse?"


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