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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC News Political Reporter



McCain vs. Obama: The race race

Posted: Friday, August 01, 2008 9:22 AM by Mark Murray

A Pew poll shows Obama leading McCain 47%-42% nationally.

The McCain campaign seemed to issue a warning shot to the Obama campaign that it won't let Obama subtlely use the race card as a generic deflection. But in issuing the warning, the issue of race in general popped as the topic du jour of the day. Politico has a pretty good rundown of why the McCain folks decided to push the issue yesterday: "McCain aides say their goal is to pre-empt what they believe is Obama's effort to paint any conventional campaign attacks as race-based. Obama’s aim, in the view of the McCain camp: ‘to delegitimize any line of attack against him,’ said McCain aide Steve Schmidt… ‘I don't [care] whether it helps or hurts us,’ Schmidt said. ‘A lie unresponded to becomes the truth.’

VIDEO: John McCain's campaign manager says Barack Obama played the race card when he criticized the Republican presidential candidate's tactics. MSNBC's David Shuster talks to political pundits.

More: “Schmidt said McCain had learned the lesson of Clinton's campaign, which began by taking her and her husband's affinity with African-American voters for granted but wound up seeing days and weeks consumed by racially charged gaffes and allegations, ranging from a New Hampshire supporter's suggestion that Obama had dealt drugs to Bill Clinton's own comparison of Obama's campaign to the Rev. Jesse Jackson's."

By the way, this is fascinating and should fire up Obama folks in the blogosphere: Clinton confidante Howard Wolfson seemed to back up Schmidt's argument. "‘I think the McCain camp watched our primary on the Democratic side very carefully and they know that any accusation of racial divisiveness can be very, very harmful for a candidate's prospects,’ Wolfson said on Fox News Thursday, adding that the allegations against Clinton were unfair. ‘They heard something that Senator Obama said and they felt they had to respond quickly to make sure that nobody got the impression that they were engaged in those kind of racial politics.’”

The New York Times seems to put the onus of raising the race issue on Rick Davis. "With his rejoinder about playing ‘the race card,’ Mr. Davis effectively assured that race would once again become an unavoidable issue as voters face an election in which, for the first time, one of the major parties’ nominees is African-American. And with its criticism, the McCain campaign was ensuring that Mr. Obama’s race — he is the son of a black man from Kenya and a white woman from Kansas — would again be a factor in coverage of the presidential race. On Thursday, it took the spotlight from Mr. Obama when he had sought to attack Mr. McCain on energy issues.”

“The tactic could cut both ways: it might tap into the qualms some white, working-class voters in crucial swing states may have about a black candidate, or it could ricochet back against the McCain campaign, which has been accused even by some fellow Republicans of engaging in overly negative campaigning in recent days."

The Boston Globe adds: "Obama has often talked about his physical appearance in campaign speeches, but McCain advisers said he crossed a significant line by accusing the GOP of scare tactics and alluding to his own race in the same breath."

The Los Angeles Times attempts to report out the "who started it" aspect of this race story. "‘The most negative, abhorrent, nasty, vicious comment made in this race was the insinuation by Barack Obama that John McCain was going to run a racist campaign,’ Steve Schmidt, McCain's chief strategist, said in an interview. ‘The McCain campaign will not stand for it. There is no evidence of it. It's not true, and we will rebut it.’”

“Obama's campaign denied the candidate suggested any such thing. ‘Barack Obama in no way believes that the McCain campaign is using race as an issue," said spokesman Bill Burton. ‘But he does believe they're using the same low-road politics to distract voters from the real issues in the campaign.’ Privately, campaign aides said Obama's comments alluded to falsehoods widely spread on the Internet and to racial comments that have plagued his campaign from the outset.”

Other Democrats flatly accused McCain of using race as an issue to undercut Obama. “‘He learned a lot in South Carolina in 2000, apparently not all of it good,’ said Dick Harpootlian, the former Democratic chairman in the state, which has a long history of racially tinged politics. McCain lost the 2000 South Carolina GOP primary -- and his first shot at the presidency -- in part because of a whispering campaign that accused him of fathering an illegitimate black child.”

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RE: Clinton confidante Howard Wolfson seemed to back up Schmidt's argument. "‘I think the McCain camp watched our primary on the Democratic side very carefully and they know that any accusation of racial divisiveness can be very, very harmful for a candidate's prospects,’

Which is why Hillary dispatched Howard out there to keep campaigning for her. She is 'so' not done yet.
Elizabeth R., Oilville VA

"Let's be honest-has anyone ever heard McCain make a race-based jab at Obama? Rev. Wright is a legitimate issue for people questioning Obama's judgment-I fail to see where that is racist."
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Elizabeth,

The problem is you don't see a problem with holding Senator Obama resposible for something SOMEONE else said, but you feel that John McCain should only be responsible for things that come out of his own mouth. How is that NOT a double standard?

The "race" part is really irrelevant - the point is the CLOSE ASSOCIATES of Senator McCain HAVE brought up the race issue (among other things), and John McCain HAS benefitted, and John McCain HASN'T distanced himself. Why is he held to a different standard than Senator Obama?
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Can you please give me an example or two?  The Rev Wright question is not about race, it's about having a close relationship with someone who says 'G D America' and spews hate.
So, Obama made the same comments back in June and no one got their panties all tied up in a bunch. He pointed out that there were groups out there that would attempt to make the fact that he does not look like the other presidents a reason for you to be scared of him. This is a fact. There ARE groups out there that want the voters to be scared of him. Some people point to John Sydney McCain III's age and say he is too old and therefore scary. You take the most obvious things (Obama is black, McCain is old) about each candidate and try to make people leery of it. This is Politics 101. But for the McCain to jump on something that has been in the public record for more than 6 weeks and NOW claim that the race card is being played smacks of desperation. I have to agree with Obama when he said "Is that all he's got?"
 Really, John, is that all your campaign is going to be about? Going backwards seems to be the direction the Straight Talk Express has been headed recently and I'm waiting for you to give me something positive and forward-looking instead of the stream of negativity. John, you used to be better than this and now you are just looking sad.
most of you are blaming the campaigns for for all the lies. however, its the media regurgitating all those lies. people, trust none of the media.
Race is an issue in this country. Many want to believe that we have evolved to look beyond color but we have not.

If we had we would no longer need things like minority quotas, NAACP, and the Black caucus.

Many in this country are still fighting the civil war and others still feel they are entitled to things because of slavery.

Personally my family was stomping grapes in Italy until the 1930's when my grandparents came to the US and color means nothing.

The race card works in both directions...

For the GOP it insights the hatred that so many feel and for the liberals thinking you see beyond color helps to alleviate guilt about what this country once stood for and inspires African Americans to step up and vote.

Both Obama ans McCain are playing the race card to their advantage...who will win in the end? I guess we'll know in November.
Senator Obama is telling the truth and mccain's camp knows it!  mccain's camp is trying to pre-empt the truth, and that is the difference between a respectable campaign and a dishonorable campaign.

mccain is running a dishonorable campaign!
Regarding the race issue - yesterday i was listening to XM POTUS channel a live "town-hall" with McCain - just to again show what Senator Obama is up against - some young person in their 20's stood up and said - almost in tears - " i am so afraid of Obama - you have to stay on him DON'T LET HIM GET AWAY WITH ANYTHING!!!" That just disgusted me - i agree - Obama unfortunately has got to get nasty for the low information voters in this country! Unbelievable - i wanted to CRY for Mr. Obama and the fight he must have to face on a daily basis - to prove each day - he's a patriot, he's an American, he's this he's that - i've never seen such scrutiny demanded of any other candidate in all my years.
thank you -

GO OBAMA/BIDEN O8 AND 12!!!
Senator Obama is telling the truth and mccain's camp knows it!  mccain's camp is trying to pre-empt the truth, and that is the difference between a respectable campaign and a dishonorable campaign.

mccain is running a dishonorable campaign!
The McCain camp played the race card by claiming Obama presumptuous and uppity.
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SusaninIN: please tell us when the McCain camp used those words. You're doing the same thing Obama did by attributing words to somebody when they didn't use them.

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You don't remember all the talk of Obama being presumptuous by going overseas and giving a talk?  This was said by numerous McCain surrogates and is the basis for the 'celebrity' ad.  What I want to know is how is it presumptuous when the black guy does it, but not when the white guy did?  And how is this not racist?


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