ABOUT FIRST READ

First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC News Political Reporter



First thoughts: When race is an issue

Posted: Friday, August 01, 2008 9:24 AM by Mark Murray
Filed Under:

From Chuck Todd, Mark Murray, and Domenico Montanaro
*** When race is an issue: Let's get something straight: Anytime race is THE topic du jour in the campaign, it's a bad day for Obama. Period. There are a lot of voters out there who don't want to have their vote judged through the prism of race. (If somehow a swing voter in Ohio, Pennsylvania or Michigan is made to feel that voting against Obama will make them a racist, they'll be resentful.) While today's papers are filled with "who played the race card first?" allegations between the two campaigns, know this fact: The Obama campaign doesn't want the race issue to become an overarching theme of the campaign. How do we know this? Check out the very defensive Obama campaign response to Rick Davis’s sledgehammer against Obama. So as you follow this back-and-forth, it's worth knowing the Obama campaign is going to do their best to downplay race, and the McCain campaign is going to walk a line on the issue. They certainly know if they look like they are injecting it into the campaign, it'll cost them with swing women voters -- but they also know McCain could benefit from a backlash. The thing that galls McCain and many Republicans is what they believe is a double standard. They don't understand how Obama and Dems in general get away with playing the race card to fire up black voters without getting called on it. It's messy politics and catnip for the media, but the cold hard analysis is the cold hard analysis.

VIDEO: As the fallout from the McCain campaign's "Celeb" attack ad continues, the new attack from John McCain is the claim that Barack Obama is repeatedly playing the race card when he points out that McCain wants voters to notice that he doesn't look like past presidents. Newsweek's Howard Fineman discusses.

*** The bear hug: When the McCain folks hit “Send” on that Rick Davis email at 11:46 am ET charging the Obama campaign with playing the race card, what it did was knock Obama’s message of the day -- hitting McCain on Exxon’s quarterly profits -- off the political front burner. (After all, what are we talking about today? Exxon? Or race?) And in a way, it appears that the larger strategy behind the negative ads, Britney and Paris, Landstuhl, etc., is to knock Obama off his message of the day and keep him busy responding to these charges. Compare this week, for instance, with last week, when Obama controlled the message. As the McCain campaign and RNC folks are touting, they've won the week, if you count winning the week as controlling the message (by the way, check out how many views the "Celeb" ad has gotten on YouTube). To use a boxing analogy, McCain is putting Obama into a bear hug -- making it nearly impossible for the Illinois senator to move (in the polls?) or land a punch. But as a big boxing aficionado, McCain also must realize that the fans often don’t take too kindly to boxers who constantly bear hug their opponent. And at some point, the refs break up the bear hugging and the boxing match is forced. But for now, the McCain campaign appears to have a way to knock Obama off message. The only problem for McCain, he's still not on any message of his own, other than "not-Obama." The campaign believes their energy message did break through. Time will tell.

*** The Clinton story will never go away: One interesting development in this race card story is that Howard Wolfson seemed to back up the McCain campaign’s argument for sending out yesterday’s statement. "I think the McCain camp watched our primary on the Democratic side very carefully and they know that any accusation of racial divisiveness can be very, very harmful for a candidate's prospects,” he said. “They heard something that Sen. Obama said and they felt they had to respond quickly to make sure that nobody got the impression that they were engaged in those kind of racial politics.” And when you combine Wolfson’s remarks with the fact that some Clinton supporters are pushing for a platform at the Dem convention stating that Clinton’s candidacy exposed gender bias in the media, it could be an interesting day on the Dem blogs. Just asking: If Obama had lost, would there have been a push in the Dem platform to add a line that claimed the primary results exposed "pervasive racial bias in the media"? 

*** Meet Charlie Crist: With McCain (and Obama) in Florida today, our latest veep profile is of the recently engaged Florida Gov. Charlie Crist… His first job out of law school -- after three tries at the Florida bar -- was as general counsel of Minor League Baseball... Nicknamed "Chain Gang Charlie" for sponsoring legislation to bring back shackles to Florida prisons... Swims 20 laps, does 250 crunches, and usually eats just one meal a day... In high school, he was starting quarterback and class president; at Florida State, he was homecoming king and VP of the student body... Crist is largely credited with helping McCain win Florida, but his centrism -- which makes him popular in Florida -- could hurt the Arizona senator among conservatives, if Crist is picked as veep. His stance on abortion is unclear (though he claims to be "pro-life"); he's "fine" with civil unions; opposed NAFTA in a 1998 questionnaire (though he claims to be "for free and fair trade")... And he's only been governor for about a year and a half.

*** Poking Big Labor: The front page of today’s Wall Street Journal is a shot across Big Labor's bow. The news that Wal-Mart is overtly warning its employees that an election of a Democratic president could result in unwanted unionization of the big chain (and perhaps other businesses) is going to make the labor movement both excited and nervous all at the same time. Make no mistake: Big business is VERY nervous that a 60-seat Senate, coupled with a 250-member Dem House and a Dem president, will mean labor laws will be eased to the point that unionization will become easier again. It's a recurring worry we've been hearing from business, and the one thing that's keeping them from trying to have it both ways with the Democrats. Wal-Mart's decision -- which obviously wasn't meant to be shared in the media -- will serve as a spark to get Big Labor even more fired up. The irony to all this is that the guy at the top of the ticket who may benefit from this enormous financial push by labor was the third choice out of three in the Dem primary. Both Clinton and Edwards had more initial labor support in the primaries than Obama.

VIDEO: Sen. Ted Stevens, R-Alaska, pleads not guilty to seven felony charges. NBC's Pete Williams has the details.

*** Talk about an October surprise: So is the embattled Ted Stevens actively working against his party? The senator, up for re-election in November, has successfully pushed for an expedited trial in October. Does Stevens realize how much attention his trial will get in the Alaska papers? Sure, he may be found not guilty, and that's apparently the gamble. But wow -- this is about the last thing the GOP needs. A guilty verdict in October would be devastating, not just to Stevens but also to the entire party. Ask Mitch McConnell if he wants a Stevens guilty verdict used in his surprisingly tough race in Kentucky? Ditto Elizabeth Dole in North Carolina…

*** This doesn’t really help the GOP, either: Endangered Sen. Gordon Smith (R) or Oregon is up with another TV ad, praising Democrats -- this one notes his bipartisan efforts with John Kerry and Barack Obama. An earlier ad of his mentioned Obama. Is this the final sign that Oregon won’t be in play for McCain come November? 
 
*** On the trail: Both candidates are in the Sunshine State. McCain gives the keynote address at National Urban League conference in Orlando; later he’s in Panama City, where he holds his first media avail in eight days, hits a fundraiser, and then stops by a “Country First” concert with John Rich. Meanwhile, Obama holds another economic security town hall in St. Petersburg and then attends an organizing meeting in Orlando. 
 
Countdown to Dem convention: 24 days
Countdown to GOP convention: 31 days
Countdown to Election Day 2008: 95 days
Countdown to Inauguration Day 2009: 172 days
 
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Comments

I also think people need to relax a little here. McCain's camp doesn't have anything on Obama and they have no economic plan beyond off shore drilling, nor do they have any concrete plans to move America forward if he's elected. He is a weak, flawed, confused candidate that in the coming months will become abundantly clear to the American public once we get him on a debate stage with Senator Obama. People will see the confused old man that we know he is and they will be afraid to vote for him.I have said all along that McCain is the best campaign brochure Obama has....just keep a mic in front of his face 24/7......the gaffes will add up in a very short time and people will see he's not fit to be running for dog catcher, let alone POTUS! Obama needs to stay above the GOP slander, including race, and hit McCain where it hurts most.....policies....McCain has none.
Chuck and Dom

Stevens hates McCain so of course he wants the "October Surprise"  they truly hate each other.

The race issue was not meant to be the primary issue...or even a secondary one from the obama campaign...they are not dumb.  They know if race is on the table , no matter how it gets spun ...they lose.  They slipped with the "doesn't look like anyone on a dollar bill" comment... I don't think they were thinking about how that came across in the middle of a litany of reasons why people can spin him, Obama as a "voter-nervous-making" candidate.

I think they gave McCain the leeway to grab it. In the primary Obama had to address things like somebody talking about the drugs...or someoen saying he was only here because he was black...

Obama is not dumb.  He would never charge with that issue... 13% of the country is black...87% of the country doesn't look like him and if you have ever walked into a room full of 200 women, or 200  hispanic people. 200 black people, 200 people in wheel chairs, 200 old people, 200 children, 200 people with big purple crowns on their heads...

you know that ...if their is one person in that room that is a man, white, standing out of a wheelchair, is young , is older, doesn't have a purple crown on their heads...

who are you going to be drawn to?

It's human...and if 87% of the country sees somebody that looks like them on the ticket they have to fight (especially if there has never been anyone that looked like them on the ticket) they have to fight the natural instinct to vote against the person that looks like them.

So no ...of course Obama does not want the race card to get introduced...that is stupid...and beneath John Mccain.

The attack was about them painting Obama as risky...and unknown.  Obama slipped...but if it was purposeful...that would have been stupid.

Obama's not stupid.

and Howard Wolfson isn't either...he knows especially in the general (this isn't a more liberal primary)...that Obama would never "introduce" the race card.

It's one thing when you are fighting for your own team using these tactics...it's another when you shoot an arrow at your own team.

That is stupid and conniving ...and I have to say that Howard Wolfson (not to sound over the top but as a business person) should never be hired by another democrat again.  IN fact he shouldn't be trusted by any party again.
Chuck and MSNBC:
Then stop talking about it.
Oh wait...You guys want it to be a bad day for Obama.
It's been a frantic week.  CW is that McCain wants race to be an issue and he will make it so.  But I don't believe staying negative will get McCain into the White House.  The more Hillary went negative, the lower she fell in the polls. So it will be for McCain.

The media is guilty for whipping up the controversy as it is self-serving. That's too bad because playing to controversy inhibits speaking to the issues.

This is definitely meant to be a racist comment, but it seems to be that Obama must continue to stay on the high road and not show aggression or hostility. As a half-white/half-black man it would not serve him well to show the negative qualities that McCain is showing...daily.
(If somehow a swing voter in Ohio, Pennsylvania or Michigan is made to feel that voting against Obama will make them a racist, they'll be resentful.)
This is exactly what I have been tring to say and couldnt articulate.
as a independent I do not want to feel as if Obama supportes see me as raciest because i dont agree with them, and a lot of you here love to throw that around.

GDI in Michigan (Sent Friday, August 01, 2008 9:35 AM)

Why do you even care what Obama supporters think? This is like why does America even care what Europe thinks of us? Vote for who you want for any reason you want.
'Race is an issue, and look who's bringing it up all the time, Reverend Wright, Father Pfleger, Ludicris, and Obama. And they are always putting down people that don't look like them, except for Pfleger, he puts down people that do look like him. Obama is running a racist campaign.' - Tammy Marples, Madeso, CA

If the election wasn't supposed to be about race, why would the speech writers for Obama try a counter offensive by the comment in Senator Obamas' speech yesterday about "Oh by the way I'm BLACK."

If you continue to make issue that 'they are going to tell you things' this brings to mind an us verses them mentality, that plays to the fear that there is an agenda in this election that had not been brought to the light of day, reperations.


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