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Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC News Political Reporter



McCain camp calls Web ad "humor"

Posted: Friday, August 01, 2008 4:10 PM by Mark Murray

From NBC/NJ's Adam Aigner-Treworgy and NBC's Mark Murray
On the candidate's plane en route Panama City, FL McCain senior adviser Nicolle Wallace responded to the campaign's new Web video entitled "The One," in which Obama seemingly is compared to Jesus and Moses.

"It was a communication to our supporters and it was kind of a bookend to a week that we thought was very successful and it was the intention to use a little bit of humor," Wallace said.

Wallace added that the campaign was "proud to use a little bit of humor," reiterating that McCain was the underdog and they are simply trying to remind their supporters not to be discouraged by Obama's large crowds. "As the underdog campaign, sometimes our crowds aren't 200,000 strong and roaring. But that it's just a different approach and style and imagery, and we're holding our own. We're very pleased with the way things are going and where we are."

Citing New York Times columnist Maureen Dowd as an example, Wallace said that it was the media and not the McCain campaign that originally "anointed" Obama "The One."

In fact, First Read found three recent Dowd columns referring to Obama as "The One" -- but the references were attributed to the McCain campaign.  

-- "How does he like the McCain camp mocking him as 'The One'?" (New York Times, 7/27/08)

--  "The One, as McCain aides sardonically call Obama, glided through Afghanistan, Iraq and Jordan, girding his messianic loins for the inevitable kvetching he would face in Israel as skeptical Jews 'try to get a better sense of what's in Obama's kishkes.'" (New York Times, 7/23/08)

-- "'I don't know that people in Missouri are going to like seeing tens of thousands of Europeans screaming for The One,' a McCain aide snarked to The Politico." (New York Times, 7/20/08)

*** UPDATE *** Obama spokesman Hari Sevugan reponds to the McCain Web ad: "It’s downright sad that on a day when we learned that 51,000 Americans lost their jobs, a candidate for the presidency is spending all of his time and the powerful platform he has on these sorts of juvenile antics.  Sen. McCain can keep telling everyone how ‘proud’ he is of these political stunts which even his Republican friends and advisors have called ‘childish’, but Barack Obama will continue talking about his plan to jumpstart our economy by giving working families $1,000 of immediate relief." 

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Comments

Negativity sells, baby.

Any thoughts on whether this strategy will backfire?  Negative ads have worked in the past, but making them so often and early and petty might provoke a backlash, no?

Find out more from our scrupulous researchers:
http://www.crookedgremlins.com
While McCain does this Obama is setting up a ground game like this country has never seen before. Enjoy it while you can McCain because from between the convention to the election you are going to be out spent, out organized and out classed.
I wonder if John and company will see the humor of Evangelical Christians taking offense...and staying home on November 4th.  They just gave Obama a gift that will keep on giving. McCain is demented.
Bad move McCain.

Obama doesn't get humor.
It's not humor it's only trying to keep us dumbed down. Lets not talk issues... heck Mccain doesnt even want to talk about himself. Maybe Mccain is not only obsessed with PARIS AND bRITNEY, BUT MAYBE mCCAIN Is STARTING to feel an attraction to Barack too! LOL The Mccain camp is a JOKE!!!
Don't be jealous McCain camp.  Oh and Wallace is full of it...very happy where they are in the campaign???  Ha!!!!
With all cases of humor, it will have to be explained in great detail to the Obama crowd.
John is giving all that power away...
Thanks John...
I'm not threatened are you?

Johnny's got a boogie man....
Johnny's got a boogie man....
Johnny's got a boogie man....
Johnny's got a boogie man....
Sure...it's humor.  It's just not very good humor.  

It's a little like sour grapes too.  I expected much more from McCain.
Any one that makes fun of Barack is a racist!
I don't know how this is funny.  It almost seems that the McCain campaign is mocking religion and people being the one to lead.  The point with any elected leadership position is that the person has to want it and think that he/she can do the job.  I don't understand how the McCain campaign put out this kind of material.  It seems that they are becoming desperate since they don't have a platform that they state outright.  I mean, really, how many people running for office say that they are going to keep taxes low or at the same rate?  Most, if not all of the people do.  Come November, the people will chose.  
To me the whole McCain week was a joke a really bad joke. What McCain lost was his maverick status, credibilty and common sense. I guess he wants to out Bush Bush on applying Rovian politics. Unlike 2004 nothing is funny about the economy, gas prices and the general malaise attributable to Bush/McCain.
For McCain, this line of attack is dangerous, because he is giving Obama a green light on a sharp counter punch:  McCain's tactics could be presented as consistent with his reportedly bullying attitude toward senate colleagues, or even consistent with his nickname, "McNasty".  Or even worse, consistent with the personality of an aging, cantankerous, cranky man...  Obama wouldn’t need to do this directly, of course, as McCain has made more than a few enemies in the Senate over the years.

In any event, McCain's move to negativity shouldn't be a surprise to Obama; McCain has been unable - despite high name recognition and despite a sympathetic electorate and media - to increase his standing in the polls.  With less than 100 days to go, McCain must recognize that the only way he can improve his standing is to lower Obama's.  In this light, the recent negative tone to McCain's recent ads, and his sharper criticism of Obama in his public remarks, must be intended to lower Obama's public approval ratings and bring some of Obama's rhetoric down from the lofty to the more mundane, where Obama can seem less inspirational.
Why do the media help John McCain explain his idiotic ads?

Not only does the GOP insult the American people - the Media has to help them.

This country is going to crap in a hand basket. We need Barack Obama and a Democratic Party in our government.

The GOP has lost their way - they only care about oil and how much money they can take from hard working American.

If they continue this war - wealthy vs. non- wealthy it may end up not just being waged on wall streets - but the streets.

Thank you and GOD BLESS AMERICA
Beyond disgusting.

Eight months ago, I was SO excited. I was totally on the McCain train in 2000 and thought he'd make the best candidate this year, and I was excited about the prospect of the first woman or AA running/winning.

I can't believe I honestly thought if it was any one of those 3, I'd be okay with it.

I don't even like Hillary (or the Clintons at all for that matter), but I'd rather have HER in office over McCain at this point.

I am absolutely stunned at what this campaign has devolved into.

STUNNED.

Moses looks like Obama..

They both carry a big stick and they both know where to stick it...
Will these ads make Obama really look like a vain and power-mad opportunist?

Or will they just highlight how mean-spirited and crotchety the Mac has become?

Consider this:
www.crookedgremlins.com
Perhaps "Last Comic Standing" is a more appropriate contest for McCain to be involved in than for the Presidency. Sorry. Character assassination is not funny. He needs to be very very glad that Sen. Obama won't take the bait.
The most sophisticated humor the Obama fanatics can handle is Knock-knock jokes. Even those confuse the heck out of them most of the time, especially if you tell them to go first.
He's Creepy and he's Kooky
Mysterious and Spooky
And altogether Ooky
McCain for Pres-i-dent
Obama is "The One" alright. The one that needs to be sent back to Illinois.
McCain does not want Obama to spend any money on TV ads..

That's a new Republican strategy...
"'It was a communication to our supporters and it was kind of a bookend to a week that we thought was very successful and it was the intention to use a little bit of humor,' Wallace said. "

Black humor, maybe...Where is Charlie Black these days, BTW?

If you haven't yet, you should watch the ad directed at Latinos.  If you don't speak Spanish, HuffPo has a translation of the script:

http://www.huffingtonpost.com/2008/08/01/mccain-camp-happy-to-inje_n_116360.html

Humor = McCheese.  Yes - what a joke he's become.
That's not a sense of humor, it's called jealousy and stupidity. McCain has lost any credibility as the so called "war hero". He's now become a dowager, old, fussy, and living like the kept man he is in his $520 loafers. Does anyone really know McCain beyond his legendary temper? We're constantly told everyone knows McCain but Obama has a big question mark above his head. As an average tv viewer, I'm infuriated every time a pundiot tells me I know McCain, because I don't him from a hole in the ground, but I'm sure seeing him shine through this year as a liar and the biggest flip flopper ever who knows he'll be forgiven anything by the MSM.
Jealousy is toxic. Let the McCain camp fill their bellies on with it. They shall not be nourished. The will not thrive upon it.

It looks as though it will be a long summer for our candidate.

Obama supporters wouldn't trade places with liars Wallace, or Dowd for any number of votes or polling points. We have seen the light. Barack will stay the course on the high road, and let the chips fall where they may. That is a winning strategy for a victory worth having. That is why we are winning.
In high school McCain earned the nickname "McNasty".  Now we should all understand why.
Moses looks like Obama..

They both carry a big stick and they both know where to stick it...
BJ, CA


More proof that Obama supporters have no sense of humor, like we needed any more.
Fester:

Now that's funny.
I like how Ms. Wallace tried to pull the "we didn't make this name up" thing by citing a source that cited them to begin with. Wallace needs to do more research next time.

Then again... this isn't a campaign about research... it's a little thing called "image"... and since McCain doesn't know how to polish his own, he's going for the "high school insecurity" tactic: bash the other guy to make yourself seem better.

It's not working with me, but I think it's working with others... *sigh*... we may not be mature enough to elect the guy with a better stance on issues. Armaggedon, anyone?
Your pal, Uncle Fester (Sent Friday, August 01, 2008 4:28 PM)

HAHAHAHAHAHAHAHAHAHAHAAHAHAHAHAHHAHAHAHAHAHA!
The most sophisticated humor the Obama fanatics can handle is Knock-knock jokes. Even those confuse the heck out of them most of the time, especially if you tell them to go first.
Jonesy Williams (Sent Friday, August 01, 2008 4:27 PM)



I've noticed that Obama haters never give reasons why McCain is a better choice. They just post insults full of sarcasm, salt, and snot. They're usually too exhausted to fight on past noon. We run most of them of the board by then.
"Humor"...so now along with insulting blacks, starlets, and Obama; you are moving to include insulting christians, and the intelligence of the entire general population??!!??
Joke?? How?? Why? When? Yes I get what he is trying to say with the ad.......But it's not funny, it's is bad satire (if that's what he was aiming for) and it's disrespectful to Christians. How else is it supposed to be taken? I mean Really? Not everyone who gets it finds it otherwise. Pitiful
So the McCain campaign is saying Obama=Britney/Paris AND Obama=Jesus/Moses.  Clearly, the McCain campaign is insinuating that Britney/Paris=Jesus/Moses.  The Republicans are clearly disconnected from the true values of the American people
So first they paint Obama as a Muslim, then they call him Jesus and Moses. First Obama is a rooky to them, then they call him 'too presidential'. And all that is republican 'humor'.

I don't think that the campaign and the election is a laughing matter. It's pretty serious to the American People ! Then again .. when you have 100's of millions of dollar, all that is not too serious to you.
He's Creepy and he's Kooky
Mysterious and Spooky
And altogether Ooky
McCain for Pres-i-dent
Your pal, Uncle Fester (Sent Friday, August 01, 2008 4:28 PM)


AMEN Brother...best laugh all week, Thanks!
Desperate. Frantic. If it was Hillary, the press would be pussyfooting around the word "shrill."

But since it's Obama, maybe they should be pussyfooting around the word "bitter."
McCain is an old man with no substance.
Not only are these ads in poor taste and sacreligious, but this petty B.S. he is peddling is making the whole country look bad.  

If this man was on fire, i wouldn't even urinate on him to put him out.

McCain is not worthy of the presidential nomination...never thought I'd see the day where huckabee looks like the valid replacement.  At least his jokes were funny.

Come on November, so I don't have to see this Jerry Springer run election Trash anymore

Obama 08/12
It is clever, but pathetic. Unfortunately, this kind of crap makes simpletons giddy. Personally, I am glad that he is spending his money on this. I can't wait to see him on the spot when he gets asked about it during the debates. McCain supporters must feel proud today. What vision.

Enjoy it now McCain supporters. This is the best your guy can come up with. Sad.
This is pathetic. This is the kind of stuff that makes people dislike politicians.
Any one that makes fun of Barack is a racist!
Andre Harris,
****
Youre and idoit if you believe that.

On a day that our economy lost more than 50000 jobs, It is shameful that a presidential campaign can be poking humour as a campaign strategy rather than address real issues that concerns us in this country.

Shame, Shame on you McCain.
This is very sad.  To see someone who has been iconic in American political life for as long as McCain has turn into exactly the politician that he used to decry.

It is not fun to watch someone fall apart before our eyes, but I feel that way as I watch McCain do exactly what he said that he would not do, launch personal attacks against his opponent.  

That he has no sense of shame about it bothers me the most.  He has been lying to us about who he is for years.

I would have supported McCain when he ran last time, that is until I found out he was anti-choice.  But, nothing will cause me to support or trust his word ever again.

Congratulations Senator McCain, instead of restoring dignity to the process, you have destroyed it.
"As the underdog campaign, sometimes our crowds aren't 200,000 strong and roaring....

SOMETIMES?  lol

......But that it's just a different approach and style and imagery, and we're holding our own.
We're very pleased with the way things are going and where we are."

we know, you're proud of your ads.... and what does that say???

McCain is firing up Obama's base and McCain will lose the Independent voters.

McCain's base is apathetic and may not vote in Nov.

Voter turnout will be McCain's downfall.  

Bring on the negative ads!

Disgusting.  Nope, it won't offend any religion, it just offends every americans intelligence.

I really expected better from mccain.  But...that's ok, he made my decision really easy when he went negative.

Obama 08.
The curent President has some of the lowest approval ratings ever recorded..."wrong direction" polling is off the charts among voters...and the McCain campaign chooses to mock people who are looking to be proud of their President again? Boy, have the Republicans misread the mood of the country. And, how would they govern the country, pray tell, after they have insulted half the population and relied on energizing the dumbest voters to win the election?
Not Maverick...Machiavelian
Not McOld......McNew
Not McWar......McNiceGuy
also,
Not McCain.....McCoy
Not McSmart....that's right
I personally find the ad offensive, and fail to see the humor.  I'm sure many others will feel the same.  Hillary threw the kitchen sink at Obama, look where it go her.  McCain is throwing the crapper at Obama, but McCain is going to be the one to end up in it.  McCain and Co. remind me of an old drunk that keeps on  repeating the same thing over and over, everyone else is bored and disgusted, but the teller just keeps finding it funnier and funnier.  I think this one will backfire on the old geezer.

Obama/Biden, 08


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