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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC News Political Reporter



First thoughts: New, aggressive Obama?

Posted: Monday, August 04, 2008 9:19 AM by Domenico Montanaro
Filed Under:

From Chuck Todd, Mark Murray, and Domenico Montanaro
*** A new, aggressive Obama? As we mentioned on Friday, one thing that McCain's negative turn did last week was knock Obama off message when his focus was supposed to be the economy. We’ll see if Obama can dominate the message today, when his campaign plans a full blitz on the issue of energy -- which includes hitting McCain for the millions in campaign contributions he’s received from the oil industry, as well as the billions in tax breaks the industry would receive under McCain’s tax plan. This effort comes in three parts. The first is a new TV ad that the campaign says will be rotated into national buy. (“Every time you fill your tank, the oil companies fill their pockets. Now Big Oil's filling John McCain's campaign with $2 million dollars in contributions,” the ad goes.” Because instead of taxing their windfall profits to help drivers, McCain wants to give them another $4 billion in tax breaks.”) Second is a conference call the Obama campaign held just before publication time. And third, Obama gives a speech later this morning outlining his energy plan, which includes a $1,000 rebate financed by a windfall profit tax on US oil companies. Can this break through in the way McCain broke through last week? Probably not, but if he can control the message debate for a few days, it will be seen as a good week for Obama. 

*** Easy Rider? McCain should feel at home today in Sturgis, SD, where motorcycle enthusiasts from all over will be hanging out. But this visit may not be about appealing to Harley voters -- but voters actually living in the Dakotas. Of the red states where Obama has been spending money, the one where he's had the most impact is clearly North Dakota. In fact, Obama's been polling so well in that state, there is speculation the campaign may add neighbor South Dakota to its target list. The McCain camp knows Obama's been gaining some ground in the region, so this event seemed like a way to at least get some local coverage in the Dakotas and see if they can easily snap these states back into the Red column like some in the GOP believe.

*** Three months to go: With exactly three months until Election Day and three weeks until the Democratic convention, it's worth recounting what has taken place during this summer lull in the presidential race. Clinton stumped for Obama in Unity, NH; Obama began moving to the center on several issues (most recently on offshore drilling); Obama also went on his highly publicized (and pretty well-received) overseas trip; Maliki ended up endorsing Obama's timeline for withdrawal at a time when many began praising the surge for reducing violence in Iraq; and McCain's campaign took a negative turn (airing the Britney-Paris ad, charging the Obama camp for playing the race card, and producing that Jesus-Moses Web video). And still, the race is pretty much where it was when the summer began. (That’s why they call it a lull, right?) Nationally, Obama holds a lead over McCain in the mid-single digits, and the Illinois senator has a wider map to play with, although McCain does have chances to turn New Hampshire and Michigan red. Where the race was three months ago is where it is now…

*** Veepstakes lull: Speaking of lulls, we've hit one in the veep chatter. In fact, it's such a lull we're starting to see House members make token appearances on the VP lists. It was leaked to someone in the Virginia press corps that Rep. Eric Cantor (R) of Virginia is being vetted. Considering that leaks like this haven't come from McCain, one can only guess who was behind it. Cantor's profile as a rising Jewish conservative from a swing state has no doubt drawn some attention from McCain. But it's hard to imagine either candidate picking a sitting House member as a running mate. The last time it happened -- 1964 and that didn't work out so well for Mr. Goldwater, the last Arizona senator to secure the GOP nomination. Cantor's not alone in the House on the VP speculation lists. There's a new round of chatter about Chet Edwards (D), the Texas Democratic Congressman Nancy Pelosi has been pushing.... *** UPDATE *** As many have reminded us, the last time was 1984, when Mondale picked Geraldine Ferraro (more on Ferraro here). 

*** Remembering 1988: Speaking of veepstakes, one has to assume that both campaigns have studied 1988 very hard, because it was a unique year when both nominees followed the conventional wisdom -- and ended up not doing too well. Dukakis needed someone to help his presidential resume, and he found someone who perhaps looked TOO presidential standing next to the Duke (Lloyd Bentsen). Bush 41, meanwhile, needed someone to show he was going to bring some change and newness to the Oval Office, and he picked someone a bit too green at the time (Quayle). No doubt Obama doesn’t want to pick someone who overshadows him, and McCain doesn't want to pick someone who looks too uncomfortable standing on the national stage.

*** On the trail: McCain holds a small business roundtable at the National Label Company in Lafayette Hill, PA before heading to a veterans’ motorcycle rally in Sturgis, SD. Obama gives a speech on energy in Lansing, MI and then goes to Boston for a fundraiser celebrating his 47th birthday.
 
Countdown to Dem convention: 21 days
Countdown to GOP convention: 28 days
Countdown to Election Day 2008: 92 days
Countdown to Inauguration Day 2009: 169 days
 
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Comments

“BO wants the windfall profit tax.  Yes, the oil companies had profits last quarter--$11b for Exxon. But, did you know they also paid $33m in taxes that quarter only?  This "profit" is the net after all expenses. Do you know who these profits belong to?  The shareholders. A large portion of the money is part of pension funds. So, indirectly, Obama is saying the elderly, who are already struggling, should take a loss so you and I can get a rebate check?  That's really sad.”  Obama: CHANGE you can rely on DAILY (Sent Monday, August 04, 2008 9:36 AM)

33million is 3/10ths of 1% (.003) of 11BILLION.  Most corporations are taxed in the 25-28% range.  No one is saying steal grandma’s stock dividends.  Just pay your FAIR share.  If the OIL companies were taxed at a greater rate, maybe they would be incented to open more refineries, or actually invest in alternative energy, create new jobs, whatever.  No one has a problem with profit in this country; but RECORD profits while most Americans have sold a car, or moved from their homes and are struggling to make ends meet are bearing the burden of the cost at the pump.  PS.  This notion of opening up more off-shore drilling is ridiculous.  What we pump goes to the global market.  It is NOT ours.  International events determine the cost of fuel, (including the devaluation of our dollar – due to our piss poor credit rating and the borrowings from China).  Oil companies should have a Mr. MOM type ‘morality moment’.  You all remember, “The tuna with a heart”?  If corporations would make moral decisions, we wouldn’t even NEED regulation.  But, heaven forbid something like a conscious interfere with business.  You know, paying women equivalent to men for the same job, etc.  I am repulsed DAILY by big business and the Republican answer to raping and pillaging the rights of citizens.
John, MI (Sent Monday, August 04, 2008 9:28 AM)

I think you have a valid point.  I am still gonna' support Obama; but I am feeling a little like the sprint to the center is pretty contrived.

Would you really vote for McCain, though?  I mean he has been making Bush seem s-m-a-r-t (had to spell it out for the children in the room).  McCain is far too scary and senile.  He is showing a complete lack of judgment with his advertising.  I would much rather hear what he is for, not just that he's NOT Obama or that he's against Obama.  After the last 7 1/2 years in the dessert with Bush, we should at least demand that much.

Good luck, and I hope you change your mind about Obama.  We need to change the way and means with which we campaign.
Clara Kansas City, MO

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Well for one I honestly don't view McCain as another Bush Term.  I voted for Bush in 04 cause I thought Kerry would be a terrible president.  Obama I atleast view as better than Kerry.  I just wish one of the Candidates wouldn't run towards to latest polling and just tell us how they really feel.  Atleast Bush doesn't play games with people's heads, and alot of his policies would have worked well if he hadn't gotten us into this war for so long.  He actually had a few good ideas (just one really big bad one)
It's very disappointing. I thought for sure Obama was going to represent a change in politics; but the GOP will not allow it. The GOP is stuck in the Rove era where you lie, cheat and steal your way to the White House through negative advertising. And apparently they have completed the "dumbing down" process of most Americans because it is clearly working if Obama is dropping in the polls to a man who is clearly suffering from the beginning of dementia. How, in the world, can ANYONE vote for this poor excuse of a human being, John McCain? I cringe at the thought of all the young people that Obama has inspired in this election and what they must be thinking as they see this election unfold. No wonder they give up on politics and end up staying home and not voting. This smear campaign of John McCain is exactly what he said he would NOT do in the beginning. The man is a classic GOPer and he needs to sent away....far, far away.
That was the best web ad from McCain last week. If you can't have a laugh, what have you?!?

Obama really doesn't get it. McCain's ads are mocking Obama's self-created "we are the ones we've been waiting for", tingle up my leg, people fainting in the crowds image. The point is to show America how flimsy Obama really is and you bet your butt it's working. Obama's response is laughable because he sounds like a 5th grader pretending to have a grasp of the issues.
I would like to know if anyone is going to Sturgis?  Do you think we could get a picture of McCain with the Wet-n-Wild girls, or video of him downing a couple of beers and ranting one of his inappropriate jokes?  What some consider american about McCain I find unbecomming of a possible president.  What is it with people wanting to be able to feel as if they can have a beer with their president.  I want to feel as if they are confindent, intellegent, able to discern a situation to come up with the most effective and plausable solution.  When I hear McCain that is not what I hear, why can't he ever tell us his plans?  I'm tired of hearing my opponent, well tell me your plans dingbat.  What is he going to do?  Where are the policy papers?  Why does no one cover the lack of paper work from McCain or answers from him and his campaign.  I mean serious solutions, if in the MSM's words this is the most important election in a very long time don't you think you should be giving us detailed information on where they stand on issues and how they are going to solve the problems.  Just because you guys like to National Enquirer like campaign that McCain is running it isn't helping us make a decision.  What is your job?  Is it to spread smack or is it to inform?
When republicans accuse democrats of playing the race card, it makes me laugh out loud.  The real question is why the republicans keep referring to Obama as a "celebrity."  Obviously, it would be to their strategic advantage NOT to call attention to Obama's popularity, both here and around the world, and obviously they would avoid it if they could.  

So why don't they?  The next time someone uses that term to describe Obama, ask them WHY they say he's a celebrity -- or a "phenomenon," as Mitt Romney referred to him this morning on Morning Joe.  Exactly how did he become a "phenomenon"?  After an uncomfortable pause, they'll say he makes great speeches, he has a charismatic personality, or something equally vague.  But the fact is that he a celebrity as much as anything because he came from out of nowhere to become the first African American presidential candidate.    

The fact is that "celebrity" is code.  And most people, I'm sorry to say, understand, at least on a subliminal level, what it's code for.

Now tell me who played the race card first.  

p.s. to C A -- Sorry for my role in the brouhaha you're referring to.  You know that sometimes I just can't help myself.  I should have known you don't need any help from me.  McCain does not speak for his campaign, but you are obviously capable of speaking for yourself.    


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