ABOUT FIRST READ

First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC Political Researcher



Obama: Time to cover the other guy?

Posted: Thursday, August 07, 2008 9:14 AM by Mark Murray

“Obama may be the fresh face in this year's presidential election, but nearly half say they're already tired of hearing about him, a poll says. With Election Day still three months away, 48 percent said they're hearing too much about the Democratic candidate, according to a poll released Wednesday by the nonpartisan Pew Research Center. Just 26 percent said the same about his Republican rival, John McCain.”

“Obama came up empty in a stunt to pitch his energy policy to drivers at Florida gas stations,” the New York Daily News writes. “Team Obama Wednesday announced to great fanfare it would stream ads ripping John McCain on screens at dozens of filling stations around the Sunshine State - only to have Gas Station TV pull the plug at the last minute. ‘We avoid politics in general,’” Gas Station TV CEO David Leider said.

The Washington Post delves into a topic that hasn't gotten a lot of attention lately, but did get some during the primaries: Is Obama willing to get tough on his opponents? "Such attacks have raised worries among Democratic strategists -- haunted by John F. Kerry's 2004 run and Al Gore's razor-thin loss in 2000 -- that Obama has not responded in kind with a parallel assault on McCain's character. Interviews with nearly a dozen Democratic strategists found those concerns to be widespread, although few wished to be quoted by name while Obama's campaign is demanding unity.”

“‘Democrats are worried," said Tad Devine, a top strategist for Kerry who thinks Obama must stay on the high road. ‘We've been through two very tough elections at the national level, and it's very easy to lose confidence.’”

Lots of blind quotes: “‘If somebody attacks you, you have to frame the attack: “This is the same old politics, or better yet, the Bush-Rove politics,” something Obama has done well, said one Democratic strategist. ‘At the same time you do that, you have to counterattack. You don't want to look like a whiner. You want to look tough.’”

“Said another Democratic consultant: ‘There needs to be a negative McCain track beyond the Bush policy stuff. One of the great strengths of the Obama campaign has been to not listen to the D.C. chattering class. They have a plan and they stick to it. But clearly, the D.C. chattering class are all wringing their hands.’”

The Washington Post's Marcus looks at Obama's need to start feeling the pain of blue-collar voters. "But much as John McCain needs to cultivate his party's still-skeptical base, Obama needs to tend to the anxieties of blue-collar Democratic voters in states such as Ohio who voted overwhelmingly for Hillary Clinton in the primary. More broadly, he needs to speak to the cascading economic worries felt by voters of both parties, or no party at all."

She interviews Obama and gets him to sound both clinical and then empathetic. “‘Not in the view of most economists,’ Obama replies. ‘I'm well aware of the argument  [about] singling out oil companies rather than soda pop manufacturers.’”

“Yes, but what does Obama himself believe? ‘I think oil companies are amoral. They want to make as much money as they can for their shareholders, which is what corporations do,’ he says. ‘The difference is the nature of the kind of outsized profits they make that may have no relationship to their investments or their production. The fact, for example, [that] the shortage of refinery capacity could actually increase their profits so the less they invest the more they make indicates that you are not dealing with someone making widgets out there.”

The upcoming Sunday New York Times Magazine features a cover story by Matt Bai asking the question: "Is Obama the End of Black Politics?"

From the story: "The generational transition that is reordering black politics didn’t start this year. It has been happening, gradually and quietly, for at least a decade, as younger African-Americans, Barack Obama among them, have challenged their elders in traditionally black districts. What this year’s Democratic nomination fight did was to accelerate that transition and thrust it into the open as never before, exposing and intensifying friction that was already there. For a lot of younger African-Americans, the resistance of the civil rights generation to Obama’s candidacy signified the failure of their parents to come to terms, at the dusk of their lives, with the success of their own struggle — to embrace the idea that black politics might now be disappearing into American politics in the same way that the Irish and Italian machines long ago joined the political mainstream.”

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Comments

It's time to SCRUTINIZE McCain.  How many people think of him as an elitist even though he has 8 homes?

Here's more about Dems worried Obama hasn't hit McCain hard enough:


http://strategy08.wordpress.com/2008/08/07/were-not-the-only-ones-who-worry/
I think people are failing to make the distinction that Obama was being heard a lot because he was in a ridiculously long primary season that got a lot of coverage, while John McCain was at closed door fundraising and taking weekends off and not voting in the senate since April 2008.


OMG, Photo of Edwards with Love Child, In HOTEL
http://sensico.wordpress.com/2008/08/06/omg-photo-of-edwards-with-love-child-in-hotel/
or
http://sensico2.blogspot.com/2008/07/my-blogs.html
“Obama may be the fresh face in this year's presidential election, but nearly half say they're already tired of hearing about him, a poll says. With Election Day still three months away, 48 percent said they're hearing too much about the Democratic candidate, according to a poll released Wednesday by the nonpartisan Pew Research Center. Just 26 percent said the same about his Republican rival, John McCain.”

---------------------------------------------

Don't forget to mention this as it shouldn't be lost in your coverage of the story on the poll...

"At the same time, nearly four in 10 said they've been hearing too little about McCain -- about four times the number who said so about Obama. About half of Republicans, four in 10 independents and even a quarter of Democrats said they've not heard enough about the GOP candidate."

This essentially confirms it...John McCain has been getting a free pass and it's time for it to stop.
Businesses like Gas Station know Obama won't be any help to them. There are two strikes against them, they are Big Oil, and they're a small business. Obama's policies will hurt them twice over.

People are catching on this Obama character - in a negative way.
I think Obama's responses have been great.  Still lovin' the "...They take pride in being ignorant..." remark - it works for me.

and from yesterday,

Has anyone thought about what a "buffalo chip" really is?  Would he have offered her up as "Ms Rocky Mountain Oyster" to score votes in CO?   IDTT, Laurel, MD (Sent Wednesday, August 06, 2008 4:55 PM) now this is funny!  Of course, many don’t know about the oysters, they just say “we don’t like sea food!”  tee hee.  Never had ‘em, myself.  Colbert did a bit on ‘teabagging’ this week and I haven’t stopped laughing.

{{ McDunce just does not get it.  We are tired of being called unpatriotic, whiners. }} Easy solution to that. Quit being so. Take on a little self reliance. Take on some personal responsibility. Don't blame others for your problems, and pretty soon you'll be a conservative.  Will Jones, Moline, IL (Sent Wednesday, August 06, 2008 5:11 PM)
Oh, I think I’ve mastered the personal responsibility, self reliance and not blaming others part.  I just refuse to have my brain removed surgically.  I’ll stick with the Libs.  PS.  Recovering Repub myself, if you must know.  I guess I ‘grew a set’, right MI Chick?

New Move On ad:
https://pol.moveon.org/donate/gettowork.html?r=4015&id=13414-4662674-Iq4fuZx
Yes, Yes, Please cover john mccain!! Please!! who knows what we will find out!!! MSM Please start following him just as much as you have barack!!! Please!! you may find out more about him navy record, his health, who he really feels about woman!!(any man that would offer his wife for a topless Beauty contest must be looked at) hey people mag, do a spread on john mccain at home!!! find out what he says to poor cindy when he has had a few(drinks).
as american we need to find out as much as we can on both candidates, we know every thing about barack, Now its johns time!!

great artical!!!!
Do you feel the wheels coming off Obama fans? They're starting to wobble a bit now aren't they?
I personally think the articles about whether Obama attacks hard enough, or if he is doing this or that right or wrong is more filler by a bored press.
Given that he beat the Clinton machine and his style is to mock the opposition, and this is well known and effective, I'd say the party is not worried.
What they are worried about the daily articles sounding like tabloid screams of 'Does Obama Have A Problem With...(name whatever group of the week).' It has to be distracting and annoying to see this running for the last 4 months uninterupted.  Even when all evidence points to him not having a problem with whatever group.
That may be why people don't want to hear it.  They feel Obama is getting nitpicked to death by the press while McCain gets a free ride.  They may feel it's high time McCain be held accountable for gaffes and to be picked apart.
Funny how the pundits say that America doesn't know Barack Obama...and that they know John McWrinkly...the pundits live in a bubble...
Perhaps the wheels are coming off the wagon a little for Obama.The trip abroad did not turn out as expected and now people are growing tired of hearing about him.

With so much policy still not being discussed, we need to hear from him.

Seems to me his vacation plans should not kick in until November 5th...for now he needs to continue pressing his message or he is going to see his slim lead disappear.

Unfortunately, many of us have said (here and other blogs) repeatedly that the GOP is masterful at stealing elections...I am afraid we might witness it again this year.
Is Obama willing to get tough on his opponents?
__________________________________________________
I never knew it was a bad thing to be respctful. My father always told me it doesn't matter if you wil or lose as long as you do it with class.  
Pete, That doesn't necessarily mean a free pass for McCain. Along with people hearing too much about Obama, it just confirms that the media has been focusing a lot more on Obama. Not surprising given journalists tendencies to be liberal (every poll confirms this) and donations (overwhelming toward Obama).
I'm disgusted by the amount of money Obama is spending on his campaign.  I can't have the television on without constantly seeing his advertisements, either running for free on cable news networks, or on the air as commercials on the same channels that just ran it so they could discuss it.  He has saturated the market in South Florida with advertising.  His eternal presence on cable news and other programming is so mixed in with other advertising that viewers who aren't paying attention can't even tell the difference -- and his recent ad that starts out as if it's going to finally be a McCain ad that turns out to be an Obama ad just ices the cake.  McCain isn't spending any money on TV advertising down here.  It'll be interesting to see how that strategy works out for McCain.  
Funny - when Obama gets all the praise and faints from the press it's fine but now that he's getting too much you describe it as John McCain getting a free pass. Call it for what it is - Obama and his people love being loved by the media but now they're seeing it backfire in their faces.
“Obama may be the fresh face in this year's presidential election, but nearly half say they're already tired of hearing about him, a poll says. With Election Day still three months away, 48 percent said they're hearing too much about the Democratic candidate, according to a poll released Wednesday by the nonpartisan Pew Research Center. Just 26 percent said the same about his Republican rival, John McCain.”
******************************************************
In fact many pundits point to the slim GOP leads in prdictably strong red states like North Carolina and Indiana specifically because of the long primary season.

Obama is not doing as well as he should because the GOP has knocked him off his game. He needs to just focus on his message and stop flip-flopping.
This is good news for us Democrats ONLY if the media, does, INDEED, ask the tough questions (and follow up questions) of McCain. If they continue to softball McCain and "protect" him from his many gaffes on a daily basis, this could backfire on Obama. They need to expose McCain for the dottering old fool he truly is.
Everyone is getting sick of the two top guys.  The news people should be giving more attention to Bob Barr the only real conservative in the race and even Ron Paul who is stil running.  The news companies should be dong a better job.  Vote for Bob Barr who is not running a stupid campaign like navy man McCain who has lost his edge and is much better than Jimmy Obama who just wants to surrender to the muslim terrorists.  McCain should have already picked Huckabee to help him with a moral conservative way but he's lost it.
Wow
So people are already tired of the media pushing Obama down our throats all Obama all day.
Democratic strategists should better back off. Hasn't Team Obama proven their chops?
There is far too much nauseatingly fawning coverage of Obama -- one reason why I stopped watching MSNBC!!! I only responded to this post because it came up on my Google news page.

I've come to the point where I switch channels if Obama comes on (which is almost always).  I will probably not vote for him in November -- although I was leaning in that direction earlier.
a poll says ... come on. Stop with the polling. We know they are used to manipulate public opinion. Polls are worthless.
Well that's sucks that they pulled the ads in Florida.  They knew what they were when they agreed to run them.  I wonder who paid them off?

As for Obama running negative ads, the nanosecond he does it people will be up in arms because he promised to run a positive campaign and he has stuck with that.  I think people appreciate that he continues to stick with the issues that mean the most to them.  The fact that McCain's negative ads are aimed at the Airheads of America should cause concern but HOPEFULLY (and I know it's a stretch here) there's something in those heads that will wake them up to see that this is the same thing that the Republicans do every 4 yrs. if they can't attack your policies, attack the person.  They have nothing and they know it.  

Heck the GOP is still wondering exactly what platform McCain is running on anyway because I know I would love to see what he's running on.  I'm sure he doesn't know either.  Sadly people are falling for it hook, lie and stinker.

As for being tired of hearing about Obama...you're darn tootin I am because it's all negative that you hear and why, exactly , does McCain get the "free ride" with his ads and such.  I watched CNN for an entire hour one night and I didn't see ONE single ad by Obama but I saw TONS of ads by McCain.  So who is getting the free ride again?  Even FR runs McCain's ads for free and not Obama's.  But then again, the media ARE McCain's "base".

Carol in Ft. Lauderdale:  Are you serious?  The reason McCain isn't spending money where you are is because he figures he has your vote in the bag so why waste the money.
   If these two men are the best that we have to offer as runners for our highest government office, boy are we in sad shape as a country!!!
Obama hasn't even officially received the nomination yet and already are very large percentage of the people in this country are sick of hearing about him.

Clasic!
As others have said, I'm sick of John McCain getting a free pass with the press. Half the Obama coverage, like this First Read, is slanted negative, let's start seeing the same in your McCain coverage.
It really makes me laugh, seeing all the obamaites claim that the press is playing soft on McCain, where were they when the press was beating the hell out of Hillary with clubs and playing softball with their pansy Obama????
Wow, indeed. This story is not so much about fatigue as it is about the status quo wanting more of the same. Who besides Keith Olbermann and Rachel Maddow spend ANY time on serious Public Enlightenment at MSNBC?
It's our country, and we have been swindled.
given his popularity drop in the polls perhaps the electorate is starting to realize that Obama might not have much substance. he started out campaigning left of center and has now moved right of center. Obama flips and flops a lot.
yes.  let's talk about bob barr.  now that would be REAL CHANGE.  enough of this barack NObama and John McLAME madness those two are one in the same.  
Obama is too arrogant, self-centered and calculating and without experience to be Commander in Chief.  
"Yes, Yes, Please cover john mccain!! Please!! who knows what we will find out!!! MSM Please start following him just as much as you have barack!!! Please!! you may find out more about him navy record, his health, who he really feels about woman!!"

I wouldn't hold my breath.  The MSM has a vested interest in seeing John McCheese in the White House.  The Corporations that own the media do not want an administration that would force them to pay their FAIR SHARE of taxes or would limit media conglomeration.  Nope, they will never, never, NEVER be critical of McCheese.  The media stopped working for WE THE PEOPLE about the time Regan made deregulation the way things (don't) work.  

By the way, this will never be posted.  I have posted several items to FirstREad in the past few days and not a single one of them has ever appeared.  I thought that it was just a moderation delay, but I checked the next day on one of them and it was no where to be found.  I don't know what I did to you people.  Maybe you just can't take criticism.  IF it is a moderation problem, how do you expect to have a dialogue here if it takes two days for a comment to appear?
Obama (and Clinton) was (were) in the spotlight for a long time because of the primary.  I honestly don't think that McCain has a whole lot to say.  If he did, don't you think that there would have been a lot more positive campaign commercials?  Doesn't he remember that if you can't say something nice, don't say anything at all?
Oh how I wish the media would shift their focus to McIdiot.  All I heard for days was about the tire gauge.  Let's hear again about McCain's solution to the people who are losing their homes, "Don't take so many vacations, don't go out to dinner so often".  And then to add further insult to injury, he let those homeowners know that the reason they were losing their homes was because they just didn't read their contracts well enough and so he didn't think the government should offer them assistance.  ARE YOU KIDDING ME?  Yes Media, PLEASE focus on McCain.  
Just curious.  Is anyone else noticing how freaking rude he is to Cindy?  At his news conference the other day, he just turns around and goes down those stairs just leaving Cindy on the platform.  Oh but I forgot, judging his past voting record on women's rights, he doesn't like women, even when that woman is his wife. Kick him to the curb Cindy.
Its about time ObamaMania goes away.  Its pathetic.  You all want new payroll taxes, geeze!  You don't realize that affects your pocket book.  Thats right look at your paychecks now and see what happens when Obama is in office.  You pay half, wake up you guys.

Don't forget to inflate your tires so you will have trouble driving in the rain.  Oh yeah, it will solve our oil dependence.  So not!

I will be so happy when Obama goes on his little vacation.  It will be nice and quiet for a change.  
Every time Obama just thinks of going tough on his opponents, the media and the public get really nasty and jump on him about it.

Consistently throughout this whole campaign—no matter what he does—is wrong. So guys which is it?

Also folks keep talking about that they do not know enough about him. There is constant chatter about his every move— what he eats, how many gifts his children do or do not get for christmas, his schooling from kindergarten on up, his brothers and sisters and all of his relatives, how many suits he has, where he cuts his hair, bathrooms in his house, all of his job positions, how old his belts are, how many times he goes to the gym, his weight and height, how he worships in church, his friends and neighbors. The list goes on.

So now folks are complaining that they are tired of hearing about him. so guys which is it ???

I think folks just love to complain.



They complain because they don't know enough about hime, they complain when they see to much. Maybe if the media was more positive it wouldn't be this way. Ughhhh! **rolling eyes**
This campaign season has been particulary long for one good reason:  Discontent of the American people towards the Bush administration.  Campaigns cannot be perpetuated without money and yet the money continues to flow in, mostly in favor of Obama.
It's not a matter of the media needing to screen McCain more to counterbalance overcoverage of Obama. Obama *is* getting coverage but not scrutiny. The media need to fulfil their role as the fourth branch of government and really push both candidates on the issues and cover their missteps. I believe that Obama is sweating now because people are finally realizing that behind the "change we can believe in" curtain is a frantic young wizard who really can't solve any of our problems.

Also, I wonder if Obama's pile of advertising dollars is influencing the public's perception of ubiquitous media coverage... IOW he is putting himself on TV.

The article starts by saying that network news is covering Obama too much...then what does the writer do?  Does nothing but talk about Obama!  Seriously!?!  It would be nice if someone other than FOXNews would cover McCain!  Remember that this is the American people's choice...NOT the media's!
Those saying in the poll that they are tired of hearing about Obama are saying two things:

One, they are tired of hearing about Obama in all of McCain's speeches and negative Ads and:

Two, they have heard enough about Obama, no more, let's vote and put Obama in office already.
" In a stunt " are you kidding me.... The owner of Gas Station TV must have been threatened that if he went through with this, he would lose the business from OH so many companies. What kind of reporting is this ? Was it a stunt when rich man McCain appeared in front of a motorcycle club and offered his wife to participate in a topless contest ? I'm sure that if McCain had come up with this idea, Everyone in the media would be saying how brilliant this was. The media has to stop propping up McCain like "" Weekend at Bernie's "
I don't think people are just sick of hearing his name. I think they feel that every time he opens his mouth it's gonna cost them money.He literaly said that a million barrels of oil a day from ANWAR wouldn't even drop the price of gas a penny,BUT if we all inflate our tires we can save 4-5 percent.But in real life, since the day the president released the executive ban on offshore drilling the price of oil has dropped 14 percent.Sounds like He's just making s*** up as he goes along.  
Everyone's getting sick of Obama so what does this article do?  Talks about nothing but Obama.

I hope everyone's ready for a McGovern-style loss of epic proportions.
McCain isn't spending any money on TV advertising down here.  It'll be interesting to see how that strategy works out for McCain.  
Carole, Ft. Lauderdale (Sent Thursday, August 07, 2008 9:32 AM)
I am tired of the negative attacks on Obama and the lack of coverage of McCain regarding the issues that are important. His deception about Iraq, the fact that he only voted on 4 of the 14 Iraq bills in 2007 and hasn't shown up to vote on much of anything in 2008. His voting record is the worst in the Senate, second only to the senator who was out with a major illness. So who is John McCain? The new book by David Suskind tells about the fake letter devised by the current administration to support getting us into Iraq and John McCain was on late night TV back during the anthrax scare saying they thought that came from Iraq. He is in the thick of the lies by the current administration and the republicans need him to keep the deception going. We need to elect Obama and reclaim our country from the jaws of corruption and hopefully it isn't too late to divert us from the path of destrustion that GW and McBush has set us upon.
No doubt, Sen John McCain is a fine American patriot, however, given his advanced age, is he up to the rigors of being President with the daily challenges bringing stress to his very senior mental/physical faculties?  Do we remember RR's dozing off in cabinet meetings and Nancy whispering answers to him to repeat when he was "somewhere else"? McCain is a critic of many things Washington, but we should not forget the many years he served there.  Could he not fill some position in an Obama government where his skills and connections could help bring about reform?
Tune in to "The Daily Show" on Comedy Central. John Stewart spends most of the time on "Indecision 2008" talking about McCain because there is so much more comedy there. McCain certainly is a fool.
American voters: I just don't get how anyone in their right mind could even concider voting for political monster and corrupt Chicago politician Barack Hussein Obama! Do your homework people! Once criminal Tony Rezko (baracks business partner and campaigner) got Obama to chicago 20 years ago, it was a plan to get him this far, all planned! Obamas culprits: Rezko, terrorist bill Ayers, rev. Wright, farrakhan, etc. they lifted him up into the political arena scene. "because on paper Obama may look good and in person he can talk but when you look at obama's history (known and unknown) it is questionable! Obama is not presidential. He is not honest. He is not for America! Obama is not "for the people" he is only in it for himself! He wants to mold this country into what he wants and not what is good for our country. Obama is the farthest left you can go, he is a socialist. Obama scares me! He is not for the troops or the American people. When people tell you who they are. listen.
Maybe it's because Hillary should be the democratic nominee, not Osama... I mean Obama.  Hillary had the votes, won Michigan and Florida, and at the time the idiot poster child didn't want the delegates counted at all, now that they will be pledged to that moron, he thinks they should get full votes?  Sure they should, and all the delegates should vote for Hillary an not that arrogant slime ball, no experiance jerk.  And the press continues to praise him, for what?  Voting Present????
I did not think that I was alone in being "having it up to here" with Obama.  I love John's style....low key and doing the small town-hall, face-to-face meetings with Americans.  John has the experience and record of accomplishments, and he can be patient.  Obama must go to Europe with cameras and reporters in tow.  And remember that just 4 years ago, he was voting "present" in the Illinois state legislature.  Just yesterday, he had to disassociate himself with another character who could damage him yet again.


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