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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC News Political Reporter



Obama: Time to cover the other guy?

Posted: Thursday, August 07, 2008 9:14 AM by Mark Murray

“Obama may be the fresh face in this year's presidential election, but nearly half say they're already tired of hearing about him, a poll says. With Election Day still three months away, 48 percent said they're hearing too much about the Democratic candidate, according to a poll released Wednesday by the nonpartisan Pew Research Center. Just 26 percent said the same about his Republican rival, John McCain.”

“Obama came up empty in a stunt to pitch his energy policy to drivers at Florida gas stations,” the New York Daily News writes. “Team Obama Wednesday announced to great fanfare it would stream ads ripping John McCain on screens at dozens of filling stations around the Sunshine State - only to have Gas Station TV pull the plug at the last minute. ‘We avoid politics in general,’” Gas Station TV CEO David Leider said.

The Washington Post delves into a topic that hasn't gotten a lot of attention lately, but did get some during the primaries: Is Obama willing to get tough on his opponents? "Such attacks have raised worries among Democratic strategists -- haunted by John F. Kerry's 2004 run and Al Gore's razor-thin loss in 2000 -- that Obama has not responded in kind with a parallel assault on McCain's character. Interviews with nearly a dozen Democratic strategists found those concerns to be widespread, although few wished to be quoted by name while Obama's campaign is demanding unity.”

“‘Democrats are worried," said Tad Devine, a top strategist for Kerry who thinks Obama must stay on the high road. ‘We've been through two very tough elections at the national level, and it's very easy to lose confidence.’”

Lots of blind quotes: “‘If somebody attacks you, you have to frame the attack: “This is the same old politics, or better yet, the Bush-Rove politics,” something Obama has done well, said one Democratic strategist. ‘At the same time you do that, you have to counterattack. You don't want to look like a whiner. You want to look tough.’”

“Said another Democratic consultant: ‘There needs to be a negative McCain track beyond the Bush policy stuff. One of the great strengths of the Obama campaign has been to not listen to the D.C. chattering class. They have a plan and they stick to it. But clearly, the D.C. chattering class are all wringing their hands.’”

The Washington Post's Marcus looks at Obama's need to start feeling the pain of blue-collar voters. "But much as John McCain needs to cultivate his party's still-skeptical base, Obama needs to tend to the anxieties of blue-collar Democratic voters in states such as Ohio who voted overwhelmingly for Hillary Clinton in the primary. More broadly, he needs to speak to the cascading economic worries felt by voters of both parties, or no party at all."

She interviews Obama and gets him to sound both clinical and then empathetic. “‘Not in the view of most economists,’ Obama replies. ‘I'm well aware of the argument  [about] singling out oil companies rather than soda pop manufacturers.’”

“Yes, but what does Obama himself believe? ‘I think oil companies are amoral. They want to make as much money as they can for their shareholders, which is what corporations do,’ he says. ‘The difference is the nature of the kind of outsized profits they make that may have no relationship to their investments or their production. The fact, for example, [that] the shortage of refinery capacity could actually increase their profits so the less they invest the more they make indicates that you are not dealing with someone making widgets out there.”

The upcoming Sunday New York Times Magazine features a cover story by Matt Bai asking the question: "Is Obama the End of Black Politics?"

From the story: "The generational transition that is reordering black politics didn’t start this year. It has been happening, gradually and quietly, for at least a decade, as younger African-Americans, Barack Obama among them, have challenged their elders in traditionally black districts. What this year’s Democratic nomination fight did was to accelerate that transition and thrust it into the open as never before, exposing and intensifying friction that was already there. For a lot of younger African-Americans, the resistance of the civil rights generation to Obama’s candidacy signified the failure of their parents to come to terms, at the dusk of their lives, with the success of their own struggle — to embrace the idea that black politics might now be disappearing into American politics in the same way that the Irish and Italian machines long ago joined the political mainstream.”

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Comments

I remember -- Gary Hart had his campaign theme of "new ideas."  People love it and the media adored him.  Then, Mondale ran his "Where's the Beef" commerical, and people realized that Hart's "new ideas" were empty.  

I'm afraid that this is happening to Obama -- right now.
Interesting that the article constantly uses McCain's first name, but never Barak Obama's.  Are you not sure of the spelling or do you want to continue the confusion with Osama?
True the more I see of Obama the more I  feel like not voting for  me  please  too much of him is getting sick  .  
I saw this coming awile ago, Obama was the 'new product' and the media had to promote this new thing to stay in the loop, now the media must tell us that we are tired of the hype so that it looks like the media is not the driving force behind the new cycles.
Funny how this always happens, the media creates the buzz then looks for a way to show that the buzz was always there and that they are just reporting what is going on.
Self-serving media!
I think people are tired of hearing slander about Barack Obama, but not his policies.

The media like the hype and they will make things more dramatic then it really is - so to boost their rating.

The Media's take on John McCain is soft - so his image that is projected by the media isn't as stressful.

So, if Barack Obama and the Democratic Party began to attack John McCain on his policies - the public will not only see how John McCain is wrong for America - but they also get tired John McCain and his policies.

Barack Obama has received a bum deal by the media and the unfortunate thing is - this is how we receive our news.  

I also feel that yes - Barack Obama has to be more forceful - but he doesn't have to initiate the negative responses.  He just has to respond to John McCain's attacks forcefully.

He will still remain on the high road - after all - it's the America way - we must and we will defend ourselves.

Barack Obama will be criticized no matter how he approaches John McCain...he just needs to stop being nice to John McCain because John McCain doesn't intend on being nice to him.

We need you Barack Obama and we want you to slam John McCain and we have trust and faith in you - that you will do it gracefully.

We will back you 100% Barack Obama- no matter how nasty it may come - we understand that you have to protect your honor and dignity.

Go for it.

Thank you and GOD BLESS AMERICA
Ha, wasn't this supposed to be about how people are getting Obama fatigue?  And then you go on and spend the entire article on Obama.  Well done, Pulitzer!  All this attention paid to Obama, and none of it of substance.  Good luck electing the least qualified candidate for US President in the last 50 years, and one without a valid US birth certificate.
Yeah, its time for the OTHER guy and let's make the coverage a little more balanced. To wit:

 The Center for Media and Public Affairs at George Mason University, where researchers have tracked network news content for two decades, found that ABC, NBC and CBS were tougher on Obama than on Republican John McCain during the first six weeks of the general-election campaign.

You read it right: tougher on the Democrat.

During the evening news, the majority of statements from reporters and anchors on all three networks are neutral, the center found. And when network news people ventured opinions in recent weeks, 28% of the statements were positive for Obama and 72% negative.

Network reporting also tilted against McCain, but far less dramatically, with 43% of the statements positive and 57% negative, according to the Washington-based media center.
Don't you find it interesting how you are reporting  two totally contradictory facts?
Obama's isn't ahead further due to media over-exposure (aka Obama fatigue), and also because he is not well known enough to the voters. Which is it? Can't be both
Clara, that doesn't add up.  You can't be a Democrat today and be self reliant.  The whole principle of the DNC today is that the government should help you get dressed every morning.  And they'll send the oil execs to your home to do this since it's their fault.  And by the way you've had to have had your brain surgically removed if Obamanomics makes any sense to you.  You don't have to be for McCain but how can you be against laws of supply and demand?  Question: if oil companies are forced to pay a windfall profit tax who do you think ultimately pays for that tax?   Don't feel bad if this stumps you and you are an Obama fan.  Apparently he doesn't know the answer to this either.


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