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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC News Political Reporter



McCain: Mark Penn's lessons

Posted: Wednesday, August 13, 2008 9:17 AM by Mark Murray

The Washington Post's Balz examines the Atlantic-Clinton memos and wonders what McCain could learn. "McCain's campaign appears to have less hesitation than Clinton's did in going after Obama. For the past few weeks, it has run a series of negative ads -- some humorous, some not so -- that portray Obama as a famous but empty suit who is wrong on many of the issues Americans care most about.  The ads, at a minimum, may be getting under Obama's skin. It's possible they are doing real damage. Penn seems to believe that, based on what he wrote for the Politico. ‘Fair or not, as advertising it did its job,’ he said.”

“Just how far McCain's campaign will pursue this strategy isn't clear. There are risks for him, just as there were for Clinton. Obama has proven over this long campaign to be a difficult target to hit -- at least on anything more than an occasional basis. So the mileage may be limited long term. More fundamentally, McCain risks damaging his reputation as a politician who has eschewed the politics of negativity. But what was considered out of bounds in a Democratic primary campaign may be less so in a general-election race, in which other voters come into play. McCain will have to make some difficult judgments about this in the final 82 days."

The McCain campaign is going to hit Obama today on this being the one-year anniversary of his comments accusing our troops of killing civilians in Afghanistan. From the McCain folks: "One year ago today, Barack Obama accused our men and women in Afghanistan of 'just air-raiding villages and killing civilians' in this country's fight against radical Islamic extremism. Whether those words were a product of inexperience or just bad judgment, they were not the kind of words we expect from any candidate for our nation's highest office."

The campaign’s research: “One Year Ago Today On August 13, 2007, Barack Obama Said American Troops Were ‘Just Air-Raiding Villages And Killing Civilians.’ Obama: ‘We've got to get the job done there and that requires us to have enough troops so that we're not just air-raiding villages and killing civilians, which is causing enormous problems there.’ (Nedra Pickler, "Obama's Statement On Civilian Deaths In Afghanistan," The Associated Press,  8/14/07)

But we point you to this fact-check (by the AP’s Pickler a year ago): "A check of the facts shows that Western forces have been killing civilians at a faster rate than the insurgents have been killing civilians. The U.S. and NATO say they don't have civilian casualty figures, but The Associated Press has been keeping count based on figures from Afghan and international officials. As of Aug. 1, the AP count shows that while militants killed 231 civilians in attacks in 2007, Western forces killed 286. Another 20 were killed in crossfire that can't be attributed to one party. Afghan President Hamid Karzai expressed his concern about the civilian deaths during a meeting last week with President Bush. 'The president rightly expressed his concerns about civilian casualty,' Bush said of Karzai. 'And I assured him that we share those concerns.'"

McCain's chief foreign policy adviser Randy Scheunemann's ties to the Georgia government -- via a lobbyist contract -- are getting more attention. The Washington Post writes: "The McCain campaign said Georgia's lobbying contract with Orion Strategies had no bearing on the candidate's decision to speak with President Mikheil Saakashvili and did not influence his statement. ‘The Embassy of Georgia requested the call,’ said campaign spokesman Brian Rogers.”

“But ethics experts have raised concerns about former lobbyists for foreign governments providing advice to presidential candidates about those same countries. ‘The question is, who is the client? Is the adviser loyal to income from a foreign client, or is he loyal to the candidate he is working for now?’ said James Thurber, a lobbying expert at American University. ‘It's dangerous if you're getting advice from people who are very close to countries on one side or another of a conflict.’”

Tom Friedman hits McCain for his missed votes on renewable energy bills.

McCain brought up Obama’s "bitter" comments while on the trail in Pennsylvania yesterday.

The Los Angeles Times picked up on McCain's talk yesterday about working with Dems, including Kennedy.

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Ladies and Gentlemen, I give you the presumptive-GOP nominee for President of the United States...

John McOuija!!!

See, he has inside information on exactly how many Supreme Court nominations the next President will have to make.

http://www.cbsnews.com/blogs/2008/08/12/politics/fromtheroad/entry4344858.shtml

But the GOP thinks Senator Obama is presumptuous?
Mark penn was evil.  Do we really want a president that would have taken advice from Mark penn anyways, and that includes McCain because McCain seems to be adopting Mark Penns strategy which is dirty politics, and its no way for a presidential candidate to win the election honorably.

Devastating McCain Video
http://sensico.wordpress.com/2008/08/12/devastating-mccain-video/
or
http://sensico2.blogspot.com/2008/07/my-blogs.html
Hey Chuck,

Where is the news about the McCain adviser that lobbied for Georgian govt. Even though he has stop lobbying isn't it worth noting that he is still loyal to the govt. of Georgia hence bouds to cause conflict of interest in the way McCain handles the issue especially when he only resigned because he wanted to work for McCain.
McZombie's "country first" and what he REALLY means: ...  http://i526.photobucket.com/albums/cc348/eclecticbrotha/Whichcountryfirst01.jpg     .......   and here's McZombie explaining his position on "country first"  ...      http://www.jedreport.com/2008/08/country-first.html   ....   and finally, McZombie PROMISING "other wars"   ..... http://andrewsullivan.theatlantic.com/the_daily_dish/2008/08/taking-back-t-5.html  ... watch the video, it's incredible  .....  
John McCain's use of our troops and wars in a political way dishonors there service to America and not a political party.

McCain's chief advisor in this area, helping form his policies and guide his judgement is the same guy that was being paid by Georgia to LOBBY the US to try to help guide US policy that would be a benifit to Georgia.  He was getting paid just up until a few months ago!

I haven't heard McCain say anything about Georgia's responsibility in this matter.  The fact that they started the hostilities.

And on the troops don't get me started.  Here is a good link.

http://www.veteransforcommonsense.org/articleid/9559
McCheese doesn't seem to be worried about selling his soul to be present, so he and Mark would get along swimmingly, as Mr. Penn appears to have no soul.

HRC's mismanagement aside, she did well but not acceptiing everything he suggested.  It makes her a better person than I thought she was...However, I still don't think she would have been right for POTUS.
I swear to God, it seems like we have the same story everyday. McCain takes an Obama quote way out of context and oversimplifies it, resulting in a fact check investigation that shows it to be a total hoax.

Then we get another McCain lobbyist tie conflict of interest story.

So he ends up being both a liar and a hypocrite. Nice.

http://www.rodneyhopper.com
United we stand! Divided we fall!

Looks like the Democrats have choosen the latter.

OMG
Really this is your candidate for POTUS
Its bad enough he puts down the whole USA in Europe but to appise a vary radical anti war left he accuses the military of Just killing civilians.
but The Associated Press has been keeping count based on figures from Afghan and international officials.
And really I am suppose to believe this number that they chose to give as being civilians killed by the USA.
No Bias there no no way.
Obama was presumptuous, looking and behaving extremely presidential, McCain is presumptuous and looking like a presidential caricature of himself.

I don't buy McCain for President.  Not for one second. He's old and fool-hardy.  Not this time.  The American people won't be fooled this time.  Saber-rattle all you want Team McWar.  Not this time.

No One but Obama for President
Low-road John.
I wonder how low the McCain Campaign will go during the general election. From the looks of it so far they are willing to lie in every ad. If every one would just google Fact Check whenever a McCain ad comes out maybe we could spread the truth and debunk the false ads.
"We've got to get the job done there and that requires us to have enough troops so that we're not just air-raiding villages and killing civilians, which is causing enormous problems there."

What I take from that quote is that Sen. Obama was advocating for an Afghan surge. I think this was a direct critique of the people in charge of the Afghan policy. The troops have no control over the numbers deployed. Those decisions are made by the CIC and the SOD. I don't know why Sen. McCain doesn't refrain form using the troops for political purposes.

Sen. McCain's campaign has sunk to unimaginable negativity so early. They are sounding very desperate!
Just a reminder..The EMPTY SUIT is that wrinkly white dude who reads(poorly) what ever is put in front of him by Rick Davis.
The man is no maverick but just a puppet siting in the back of that straight talk express, who occasionally wanders off course with idle chatter about wars and bombs and guns and tanks and fighting and bullying and talking tough...just like my grandpa who I love dearly but I wouldn't vote for him.
Let's see how well McCain does in the debates. No Lieberman to whisper in his ear. Too many lies to try and remember. A prescription for disaster (for him).

He, Mark Penn, and those of their ilk have sown lies and despicable actions--they deserve to reap their self-made downfalls.
Oh my god you mean McCain has lobbyist for democratic countries on his staff? That's just horrible!!! Maybe McCain could hold a rally and have the Decemberist play the Soviet National Anthem to smooth things over.
"Fact Check, We don't need no stinkn'Fact Check."
Why would you need to fact check
over simplifications and bald faced lies, just ignore them and vote them out in november, McCain and Lieberman can stay in the senate and create a new love triangle based on their mutual needs, themselves.
No, the air-raids comment was neither due to inexperience or bad judgement---it was just plain KEE-RECT!! No matter how much the RNC wants to lie about it, the fact-checking finds Obama's right.
Mc Lobbiest
Now what McWars??? We got Iraq, Afghanistan and maybe Pakistan coming but lets add
Russia and Iran. And while we are at it add China if they dont do what you want.

http://www.washingtonpost.com/wp-dyn/content/article/2008/08/12/AR2008081202932.html?wpisrc=newsletter&wpisrc=newsletter&wpisrc=newsletter
old man yells at self

I have a feeling, the Dems will be launching 527 ad's about McCain and his association with the Keating 5...

and if the repugs choose to baste Obama as something he isn't, look for the Chicago politics to come front and center from the Obama camp.  

I'm getting tired of the McCain lies... Obama needs to return the favor and start blasting McCain for the liar he is.
I have to disagree with Mark Penn.  I don't think that the ads are doing what they really need to be doing.  All it is doing is talking about Obama; granted it is in a negative light, but still talking about him.  McCain needs to really talk about what he is going to and for whom.  

What are the specifics that McCain is talking about in reagards to Russia and Georgia?  Is there any thing that he would do as president?  He is supposed to be the better one on foreign policy; where is his?
FR, don't validate this pathetic  probable undiagnosed Alzheimer’s patient; who lobbies for Georgia and oil corporations first and America’s benefit last.

Could MSNBC just repeat that what others are saying about Obama’s citizenship and, his being a Muslim; his birth certificate is not a fake, and the book “Obama Nation” as well as other smears are all lies and are swiftboat attacks, hoaxes and the way Republicans play dirty.
Just repeating or giving these hoaxes debunks and EXPOSING THE TRUTHS will ultimately aid Obama; liberal media!!
Nobody but Obama
Nobody but Obama
Nobody but Obama
It sounds so good; I had to say it thrice.


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