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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

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Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC News Political Reporter



Whose 'economic disaster' exactly?

Posted: Friday, August 15, 2008 12:49 PM by Domenico Montanaro
Filed Under:

From NBC's Domenico Montanaro
Another day, another McCain ad hitting Obama on taxes. And to the McCain campaign's credit, as we noted earlier, it has been much more likely that it releases its negative ads to the press than the Obama campaign.

This ad, “Taxman,” is another example of that, and it paints -- yet again -- a bleak picture of Obama’s tax plan and what his plan would mean for families.

“Obama’s new taxes could break your family budget,” an announcer says as a mother hugs her child. And, even worse, Obama's plan would mean “economic disaster.”
 
Foreboding, certainly, but for whom is the question. 

As First Read has noted previously, Obama's tax plan proposes larger tax cuts for those making between about $19,000 and less than $112,000 than McCain's plan does, according to the Tax Policy Center’s analysis.

The wealthiest in the country would benefit most from McCain’s tax cuts and would be hurt most by Obama's plan.

Families/individuals making more than six figures certainly may be concerned about their family budgets, but those who are at the breaking point -- those on the brink of “economic disaster” -- are not those making six- or seven-figure salaries.

In that upper echelon, those making an average of $2.9 million -- the top 0.1% -- would get a whopping tax break of $269,000 from McCain. Under Obama’s plan, the millionaires would take a serious hit, their pockets lightened by $702,000 on average. For those making $2.9 million-plus a year, perhaps that would constitute an “economic disaster,” but then the image in the ad should probably be of an anguished CEO clutching his Mercedes key chain not a middle-class mother clutching her child.

Also, Republicans have been critical of Obama crediting a liberal group in his ads -- and he does credit the Center for American progress more than once -- yet the citations in this McCain ad warrant similar scrutiny.

"The press warns the 'tax man cometh,'" the ad states. That comes from the conservative Wall Street Journal editorial page.
 
McCain's ad also includes this loaded line: "Obama's taxes mean 'higher prices at the pump.'" At the end of this line is a credit to the "Washington Post." But the full context from this Washington Post editorial is not as simple a connection as the McCain ad claims -- and doesn't have anything to do with Obama's tax plan for individuals or families. It has to do with Obama’s proposed “windfall profits tax” on oil companies:

"Making Exxon surrender money that is now falling into its lap would not necessarily affect its longer-term plans or incentives. Indeed, some of Big Oil's ‘windfall’ already will go to the government: The more profit the companies earn, the more corporate income tax they pay. But to add a five-year tax increase on top of that to pay for a one-year gift to voters would, indeed, increase the cost of doing business. That cost would be passed along in forgone investment in new production, lower dividends for pension funds and other shareholders, and higher prices at the pump -- thus socking it to the consumers whom the plan is supposed to help. If oil prices fall, there might be no windfall profits to tax. Then the Obama rebate would have to be paid for through spending cuts, taxes on something else or borrowing."

Then this line: “Obama's taxes a ‘recipe for economic disaster’” also comes from the conservative Las Vegas Review-Journal editorial page. The context, again, makes clear the paper’s ideological bent:

“Meanwhile, he [Obama] wants to the raise tax rate on the top income bracket from 35 percent to 39.6 percent, nearly double the tax rate on capital gains and dividends, and eliminate all tax breaks for the gas and oil industries and private equity firm managers. Talk about a recipe for economic disaster. Taking tens of billions of dollars that would otherwise be invested and dumping them into the black hole of the federal treasury risks stunting job growth -- and the prosperity of the very people Sen. Obama wants to help.

“All these ideas are born from the Democratic Party line that "working families" pay too much in taxes and "the rich" (who don't actually "work") aren't paying nearly enough. But the numbers don't bear that out. According to the Congressional Budget Office, 40 percent of American households already pay no income tax. The top 40 percent -- filers who make at least $44,000 -- pay 99 percent of all income taxes. And the wealthiest 10 percent -- households earning at least $90,000 per year -- carry 71 percent of the country's tax burden.”

Script for Taxman:
ANNCR: Celebrity? Yes. Ready to lead? No.
Obama's new taxes could break your family budget.
The press warns the "taxman cometh".
Obama's taxes mean "higher prices at the pump".
Obama's taxes a "recipe for economic disaster".
Higher taxes. Higher gas prices. Economic disaster.
That's the real Obama.
JOHN MCCAIN: I'm John McCain and I approved this message.

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Comments

"In that upper echelon, those making an average of $2.9 million -- the top 0.1% -- would get a whopping tax break of $269,000 from McCain. Under Obama’s plan, the millionaires would take a serious hit, their pockets lightened by $702,000 on average."

Is this basically the difference between making the Bush tax cuts permanent and maintaining the status quo and Obama re-instating tax rates on the rich that existed before the Bush tax cuts?

In other words, is McCain for the rich not paying any MORE than they do now, not that they will pay less?  Is the $269,000 "break" just maintaining the status quo relative to what it was before the Bush tax cuts?  And why is Obama's proposal not referred to as a "whopping" $702,000?  That's a 24% swing, whereas the $269,000 is less than 10%.  And that's if it's a real increase and not just a comparative number.

I know Obama is for increasing taxes on the rich.  I think McCain is for them not paying a higher rate than they do now.  They both throw a bone at us average folks.

I don't think First Read clarifies anything and is just participating in the political posturing. For Obama.  I don't particularly like the McCain ads either.  Politicians, campaigns and political pundits discussing the economy is painful for me, no matter which side they are on.

Marcel:

Obama isn't a real Chicagoan either.
It's telling that John McCain carries more in Credit Card debt than the vast majority of Americans make in a year.  Tell me again how this dillettante is somehow more in touch with "common" America?
Can you make sure your TV shows point this out? NO you never do as MSM management wants the OLD war monger in office

McCain is DANGEROUS for this country, seriously DANGEROUS
tr (Sent Friday, August 15, 2008 1:20 PM)

McCain is Nothing compared to what obama will do to us. Do you remember the gas lines in the 70's, thats obama energy plan !
McCain's tax policy is the same as Bush tax policy which has not "trickle down" to lift all boats any more than Reagan's did.  The corporate power and wealth elite has not invested in ways that create good well paying American jobs. They are much more devoted to raising "productivity", code for squeezing more out of the peons for less.

Since the very tax policies he advocates, along with the right's devotion to refusing to regulate Wall Street greed, are  the ones already in place and responsible for the pain the shrinking middle is now experiencing, what's his argument for why  we should sign on for more of the same?

It's so obvious that Obama's plan offers tax relief and other breaks to fully 95% of all American families, not just the tiny elite at the very top,as well as so obvious that the very policies McCain promises are the ones that have failed us for the past 8 years, it's stunning that he expects us not to notice.  

Of course the righties who get all their news from right wing sources will believe this nonsense but they are part of the small base that will vote Republican or stay home anyway.  

Maybe that's the problem.  Maybe McCain, like Bush, is as ignorant of everything outside the world of rightie spin as those he must be addressing. Bush  complains about Russia bullying other countries and McCain declares that in the 21st century nations don't invade other sovereign nations.  Huh?  Maybe they really ARE unaware of the reality based world!


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