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First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC Political Researcher



Obama appeals to middle class

Posted: Wednesday, August 20, 2008 3:45 PM by Domenico Montanaro
Filed Under:

From NBC's Domenico Montanaro
A new Obama TV ad lays out his argument to working- and middle-class voters on why they should choose him over rival John McCain.

"John McCain’s tax plan: For big corporations -- $200 billion in new tax breaks," an announcers says. "Oil companies -- $4 billion. Companies shipping jobs overseas keep their tax giveaways. While 100 million Americans get no tax relief at all."

 

The McCain campaign has run several ads knocking Obama on taxes -- misleadingly -- with the demographic.

The Obama campaign says the ad, entitled "Three Times," will run in the battlegrounds of Colorado, Michigan, Missouri, New Hampshire, Ohio, Pennsylvania, Wisconsin and Virginia.

The title reflects that Obama has proposed a tax cut for the middle class that is three times what McCain's plan calls for.

By the way, the ad's tag line: "Barack Obama. President." Does that remind anyone else of this?

Script for "Three Times":
ANNCR: John McCain’s tax plan: For big corporations -- $200 billion in new tax breaks. Oil companies -- $4 billion. Companies shipping jobs overseas keep their tax giveaways. While 100 million Americans get no tax relief at all.

For the change we need -- Barack Obama. A plan that cuts taxes for middle class families three-times as much as John McCain would.

Barack Obama. President.

I’m Barack Obama. And I approve this message.

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"Barack Obama. President." Does that remind anyone else of this?


Not in the least.
I support Barack Obama and am proud of his message!!
Sure hope this doesn't mean Obama's picking Fred Thompson as his Veep! (ha-ha)
Go Obama. I am sick of the Karl Rove politics. I did not think anyone could be more stupid than Bush but McCAin fits the bill.
GREAT ad! Keep speaking truth to power, Obama!

I guess my hope for this election cycle to be more positive has now been crushed.  Now neither major party candidate will be having a majority of positive ads on tv.  That is a shame in this day and age.  I hope that everyone learns what they can and votes in November.  
That's a good ad. I hope it gets lots of air. Why do Americans ignore McCain's lying and Obama's truths, even when provided with footnotes?
Just read the article about McCain overtaking Obama in the Zogby poll.  Very depressing.  Just like Grand Moff Tarkin and the rest of the Empire, the Republicans rule through a combination of fear & intimidation.  So many people willing to accept an effete old man with no new ideas and a flailing grasp of economic issues, just because they are afraid of change.  Classic old-person syndrome.  Like having politicians with lots of experience has benefitted us greatly over the past 8 years?  I'll take less experience in my candidate over a candidate with lots of experience in running this country into the ground any day.
THE EXPERTS THE ECONOMISTS HAVE REVIEWED BOTH PLANS AND AGREE THAT SEN. OBAMA'S PLAN DOES WHAT HE SAYS.

EVEN THOUGH MCCAIN KNOWS HIS ADS ARE LIES HE KEEPS RUNNING THEM FOR THE AMERICAN PEOPLE

VOTERS WHEN A CANDIDATE RUNS WHAT HE KNOW TO BE IS A LIE DOES THAT BOTHER YOU?

VOTERS ARE YOU WILLING TO HOLD MCCAIN ACCOUNTABLE FOR THIS LIE?

VOTERS ARE YOU WILLING TO ADMIT THAT THIS TOTAL LIE MEANS THAT MCCAIN LIES ABOUT A LOT OF THING IN HIS COMMERCIALS.  TRY THIS; ONLY ONE OF MANY WHOPPERS........

MCCAIN TURN BACK ON CLEAN ENERGY
Tampa Tribune, by Thomas Friedman,  August 15, 2008

John McCain recently tried to underscore his seriousness about pushing through a New Energy Policy, with strong focus on More Drilling For Oil, by telling a Motorcycle Convention that Congress Needed to come back from Vacation Immediately and do something about America’s Energy Crisis.  “Tell them to come back and get to work!.”

Sorry, But I can’t let that one go by. McCain knows why.

It was only 5 days earlier July 30, 2008 that the Senate was voting for the 8th time in the past year on a broad, Vitally Important bill S.3335—that would have extended Investment tax credits for installing Solar Energy and the production tax credits for building Wind Turbines and other energy Efficiency systems.

Both Wind and Solar Industries depend on these Credits—which “Expire” in December, 2008—to scale their businesses and become competitive with coal, Oil and natural gas.  Unlike Offshore Drilling, these credits could have IMMEDIATE IMPACT on America’s ENERGY PROFILE.

McCain did not show up for the Crucial Vote on July 30, and the RENEWABLE ENERGY BILL WAS DEFEATED BY THE REPUBLICANS FOR THE “8TH-TIME”   In fact John McCain has a Perfect Record on this RENEWABLE ENERGY LEGISLATION.  McCain has missed all “8” votes over the last year—which effectively counts a a NO vote each time.  

Once McCain was even in his office in the Senate and wouldn’t leave his office to vote.

“McCain did not show up on any votes,”  said Scott Sklar, President of the Stella Group, which tracks Clean Techonology Legislation.  Despite that McCain’s Campaign Commercial running during the Olympics shows a Bunch of Spinning Wind Turbines—the Very Wind Trubines that he would not cast a Vote to Subsidize.

Barack Obama voted 3 times in favor of the Renewable Energy Legislation.

“The fact that Congress has failed 8 times to renew them is largerly because of HARD CORE REPUBLICAN SENATORS  who either don’t want to give democrats such a victory in an Election Year or simply Don’t Believe in RENEWABLE ENERGY.

What impact does this have?  In the Solar Industry today there is a Rush to finish any project that would be up and running by Dec. 31, 2008---when the Credits Expire---and most everything beyond that is now ON HOLD.  

Consider the Solana concentrated Solar Power Plant, 70 Miles Southwest of Phoenix in McCain’s Home State.  It is the Biggest Proposed concentrating Solar Energy Project ever.  The farsighted local utility is ready to buy it’s power.

But because of the REPUBLICAN SENATE’S REFUSAL TO EXTEND THE SOLAR CREDITS,”   we cannot get our Bank Financing,” said Fred Morse, Senior Adviser for the American Operations of Abengoa Solar, which is building the project. Without the credits the number don’t work.”  

Some 2,000 Construction Jobs are on Hold.




I think the difference between McCain's negative ads and Obama's negative ads is that Obama's negative ads are factually correct and McCain's are not.

Big difference.
Barack Obama, President.

Let's hope.

Was Fred Thompson crucified when he used this phraseology in the repub primary?
I’ll keep sending until you guys post this.
From a Previous Thread:

Top Dog, Washinton DC (Sent Wednesday, August 20, 2008 9:52 AM) - And, real nice C A, blame it on the "Ignorant" people. Then you wonder why Obama and his ilk get tagged with the elitist label.

Top Dog:

I call it like I see it. Here are some examples that evidence the ignorance of voters and how McCain is able to stay in this race.

.. In interviews done by a CNN TV program with members of a small town in Mississippi the vast majority supported McCain. Why? Because Obama is a Muslim. When asked why they thought Obama was a Muslim the majority stated because someone in their community told them so.

.. Recent polls state that 1 in 6 voters believe the country is not ready for a Black President and 9%+ would be uncomfortable voting for a Black person for President (regardless of the issues and the candidate’s abilities). Racism is many things including ignorance.

..McCain receives his biggest applause (and increased support) when he tells voters he will drill, drill, drill and that evil will be defeated. Yet we all know that new drilling will not impact current gas prices (if at all) for another 10 years. McCain has voters believing he will lower the gas prices tomorrow. He also has them believing he can defeat the devil. What else were those evangelicals thinking when McCain stated he would defeat evil. He never did state just how he was going to go about ridding the world of the devil. He was pandering and you know it.      

..Many co-workers and others I speak too, as well as I’m sure people other bloggers in other locations speak too, say they will not support Obama because he is Black or Muslim or because he wants to raise taxes on everyone including the poor and middle class and that he wants to murder babies. No need detailing the ignorance here.

..John Edwards is crucified for having an affair and Biden criticized for plagiarism while McCain gets a pass for having an affair, leaving his wife after an accident because she is not pretty or wealthy enough for him, and plagiarizing a Russian writer when seeking sympathy votes with his POW story about the cross in the sand.    

..Polls show that 10%  to 12% of voters in this country still believe Obama is a Muslim. And within that number there are voters who believe that Obama has ties to Al Queda. And within that number there are voters who believe Obama is related to Saddam Hussein and/or Osama Bin Laden.  And within that number there are voters who believe that Saddam Hussein and Iraq were responsible for 911, helping McCain to justify remaining in Iraq.

.. Many Hillary supporters say they are backing McCain even though McCain’s positions and policies including those he will appoint to the Supreme Court are the direct opposite of these people’s Democratic philosophical beliefs and concerns.

..The majority of Americans believe the war in Iraq was the wrong call and that they want out of Iraq. Yet they say they will support McCain who voted for the invasion and who expresses his intent to stay in Iraq for as long as it takes for victory without explaining what victory is. He says the surge is successful simply because violence is down. There is no other evidence that the surge has ensured a secure and safe Iraq or stable government. And this will not be known until we get our troops out and see how the Iraqi’s handle their own business.

..Barack makes a speech in Germany and people criticize him for being presumptuous (acting like he is already the President). McCain places himself in the center of the Georgia/Russia problem, is sending Lieberman and Graham to Georgia (Obama did not send Biden), threatens Russia, and is trying to set foreign policy regarding Georgia and Russia even though not President yet. And they call Obama presumptuous?

.. There are still approximately 28-30% of the people in this country who think GWB has done a good job as President and these same people support McCain.

I could go on and on Top Dog with many more examples. But I think these few make it pretty clear just how many American voters truly are ignorant. This is not being elitist. This is stating the facts.        

I’m not a flaming liberal Top Dog nor am I a right wing neo-con. I tend to be Independent. I have many criticisms against the Dems (sometimes weak-kneed, mousey and whiners – look a the Hillary supporters), and I have criticisms against the Republicans (don’t ever tell me I am a traitor or don’t care about the  troops because I did not support the invasion of Iraq after having served three tours in Nam). But I can clearly see that while Obama has some weaknesses as well as strengths, McCain is a very shallow person who is trying to win an election not by raising people up but by tearing a portion of this country down (Obama and millions on the left who are Americans too). McCain may be a good man (who really knows) but I don’t like his attitude after calling for a fair and attack-free campaign and then blatantly stating his opponent would be willing to lose a war in order to become President. No matter what you think of Obama, that kind of accusation is the lowest or the lows and frankly quite sick.
What will that man stop at ? enough of his lies already. he is now losing in the polls by a BIG margin. I guess he is grasping at straws. his next ad will be begging for us to vote for him. If that doesn't work he'll say we're all racist. he loves throwing that card around.
Nobama is a charlatan & not to be believed!
Working and Middle-class Americans need to wake up and smell the coffee.  We simply cannot afford any more of the Republican economics that have put us in the economic doldrums that we find ourselves in now.  Its time that we start voting with our pocket books and voting with an eye toward our family finances.
McCain is a liar - he has been questionning Obamas patriotism. Therefore, he is questionning my patriotism.

1. I was the same rank as McCain during Vietnam (US Air Force).

2. I also did not support the surge.

3. I also did not support the war in Iraq.

4. I also want the trops home now.

5. I was not captured by the enemy.

McCain is trying to make up for his military failings by name calling and shouting at the shadows.

Does he question my patriotism? If he does, let him do so to my face (you will then have a real throwdown between a couple of old men).
Makes it an easy choice for us middle class folk.
Do you want $1,000 in tax breaks or $3,000.
If you want $1,000, vote McSame
If you want $3,000, vote Obama!

Simple as that.
The body of the ad is a powerful expose of McCain's intent to continue Bush's failed policies. America is hurting, and I have faith that our pain will goad us to vote Democratic in November.
The $1,000 tax cut Obama promises to me will be null and void since I my 401(k) plan invests in the stock market.  

When I go to retire, I will have to pay Capital Gains Tax on the money I have scrimped and saved for because he plans on doing away with the Bush Tax Plan.  

So really I am not going to see any tax relief am I Senator?
Living in the internet age has opened a Pandora box of some sort. You see, we can now affirm that we do have idiots sharing the air with us. That is not to say they never existed but unlike the earlier years, they now proudly relish in their ignorance. My point is this: Bush has approval rating in the ballpark of what? Upper 20s and yet McCain is riding high in chances of becoming our next president. These 2 Republicans are practically alike in everything. Both come from a privileged family who did everything to get them to where they are today. Both were party animals during the years you are supposed to “grow up”. Both had questionable military service. For the record, McCain was not the only POW. Others survived that experience too. Both allow sycophants to use them for personal interests as long as they (Bush and McCain) pretend to be in charge. I would have had a hard time if the democratic nominee was just another career politician, but Obama is not. He is just a rare breed who I would honestly think should not even be part of this whole stupid political game we have gotten use to. Yet he remains steadfast and believes in a better American than we currently have. Well, there is the rub. We will rather think him out of our lives than to hope for the same dream he has. We clearly see through McCain but the idiots among us are trying to win the day.  ARE YOU GOING TO LET THAT HAPPEN?  Blog away my friend, blog away.

Clem in PA
[[By the way, the ad's tag line: "Barack Obama. President." Does that remind anyone else of this?]]

Uhh, no, because no one gave a rat's patooey about Fred Thompson - even Fred Thompson.

As for the tagline...I think that it's good marketing strategy.  Associate candidate's name with title.  Short, sweet, to the point, visually appealing.

With everyone using their TiVos now days, you even have less time to make an impression, so I think it works.
We can't tax our way out of this.
What?...no mention of McCain's 5 point lead?
(smile)
Obama tax Plan: adn I have read it!!! 15% increase on all taxes on the middle class. especially if u have an IRA 401k or 403b, but MSNBC won't report it
Don't believe the hype about Obama cutting taxes for the middle class. Almost every Democrat in the House and Senate is calling for getting rid of the Bush tax cuts. I for one, and most of you have kept more of your money under Bush than you will in a Democrat adminstration. Obama is powere by the far left that believes in high tax rates to move closer to a socialized state.
I'm going to keep putting this in until I see it printed - haven't seen it yet.

8/2008 – recent letter from McCain to staff.

Listen up, staff.  I know some of you aren’t crazy about my idea to have a cock fight with Russia (mine’s bigger).  But here’s the thing – America always needs a bad guy, an evil doer (as that doofus says).  The little people need someone to be afraid of or else they get all hippie and think they can have “change”.  Fear, is our friend, folks (and the only way I can win).  Think about it – “W” won because he got people scared. He had, a freaking color alert chart for God sakes! He just cranked that fucker up to “Color Arab” every time he wanted America to piss itself.  (Note: This is why Tom Ridge should be my VP.  He probably still has that chart in his basement somewhere.)

Look, in the 80’s we still had the Red Menace going, so the scared little people voted GOP.  But then the USSR collapsed, no one was scared, and they started voting for Democrats b/c people who aren’t scared vote sensibly.  And sense is the enemy of politicians (especially Republicans).  

So thankfully 9-11 happened (oops!) and we had a new Cobra Commander to deal with – Terrorists!  We could get the sheep to do anything!  We told them to buy plastic for their windows to protect against nuclear bombs – and they did!  If we could sell them on plastic, we could sell them on a septuagenarian with an itch trigger finger!

So here’s the rub – Terrorists are out.  They’re yesterday’s villain.  They’re what Kevin Costner is to movies – sure they’ll bring out a new video every month, but no gives a shit.  So here’s the brilliance of John McCain – New bad guy Russians!

Sure we have been “friends” with the Russians for awhile but who knows what they really doing with all this time over there freezing their tits off?!  So now we run around like Godzilla is comin down the street.  “Holy crapped pants, Batman!  It’s Putin!”  America will get scared like always and they will run and hide in Grandpa’s lap.  I’ll win this election easy.  Yeah, if you wanna get all technical this could lead to a nuclear winter down the road, but water under the bridge, my friends.
McCain
**underneath is a sketch of Putin with “DOUCHE” written on his forehead.
as a barack obama supported i'm in favor of getting a tax break, but what i want to say is this, as a middle class tax payer, i would vote for barack if there was no tax cut for me, you see unlike the republicans that are rich(5million), they are selfish. they want to pay no taxes in reguards to what they are making, all they want to do is complain and avoid paying there fair share of the tax burden.
see i have no problem with that, i see that we have deficets and i'm willing to help my government out as best i can, but the republicans are whinning little B***hes that want every thing, they want war, tax breaks, i'm starting to think they are like the seflfish kids on the playground that want every thing but don't want to give a dam thing back!!!
republican please tell me if i'm wrong!!!
Nicely Done.....He will get my vote!
Go Obama! He needs to come out swinging. Let's go. I did not think the REpublicans could find anyone as stupid as Bush but McCain is dumber.
This is the type of ad that will make a difference as Obama presents his economic message to states that are hurting.  It has specifics about what McCain is NOT doing and how he is hurting people more.  Hammer it home Barack, this is what you need to do.
not bad, but needs to go harder at McCain, a lot of people don;t know the real McCain, they are just aware he was a POW and he was beaten by Bush in 2000.
It is time they start hitting McBush for what he really is.  He is a war hawk and a big business junky.  Think about it, if he keeps tax breaks for big businesses, his wife and his oil guzzling friend George "W for War" Bush directly reap the benifits. Literally.  Hit him for trying to bring the cold war back with his sabber rattling with Russia.  He doesn't even run the military yet, but he's foaming at the mouth to send them to thier next conflict when we don't have the money or people to stay engaged in the TWO we are already in!  Hit him for being a liar in his Obama attacks and a flip flopperon his own bills.  Most of all just hit him for being a bad person.  It takes someone with no moral compass to not only approve of what this administration has already done to us, but want to do it again!
Barack is doing a good with these ads but they do not get as much attention as McFumble's lies...

We are in the process of making fools of ourselves one more time...Please do not vote out of fear this election. Obama is talking about policy differences and McFossil is is talking propaganda...the bad news is PROPAGANDA gets recycled throughout the MSM and POLICY goes acoss the bottom of the screen and in turn the "less informed" voters keep saying that Obama is not talking policy...propaganda sells in all forms of advertising and the Repukes are taking advantage of it

BESIDES....IF THE MSM WOULD TALK ABOUT MCCAIN'S FLAWS THIS EARLY IN THE ELECTION CYCLE, THE CONTEST WOULD NOT BE CLOSE AND WE WOULD TUNE OUT BY LATE SEPTEMBER EARLY OCTOBER and their ratings would fall...PATIENCE IS A VIRTUE

Barack/Biden 08-12
"Barack Obama. President." That is change I can believe in.
Wow this add is not fair I mean how raceist of Obama to use facts that are correct to confront McCain. If he wants to prove he is a christain he needs to turn the other cheek when attacked unfairly with lies. So much for not going negitive. To show that McCain is not telling the whole truth with his adds is surely a terrible thing to do. After all the poor man is having to live with the fact he dumped his first wife cause she was not young and rich like Cindy. Face it Obama this country deserves better then you someone like Bush. After all you were not even patriotic enough to support a war, and questioned the lies that the President of USA told you and all of us that lead us into it. What the heck kind of american are you after all? One that loves his country or something.
When are the Dems going to realize - there is no way on God's green earth that the majotiry of America is ever going to vote a black into office of the President.                                                                
Good, good, good.  I think we should run this nationally, myself.
Why John McCain should realize talking about Iraq is a major mistake...

Since McCain cam to congress...
John McCain supported Manuel Noriega when he came to power in Panama in 1983.  At that time, Noriega was pro-America.  Less than a decade later, we had to send in American troops to take Noriega out of power.

McCain supported the Taliban and Osama Bin Laden fighting against Russia.  Less than 20 years later, these same Bin Laden had turned on the US.  He repeatedly tried to attack NY and finally succeeded on 9/11.  Then, the US had to invade Afghanistan (but still has not captured/killed Bin Laden).

Iraq was once our enemy.  After the Iran hostage situation, we financed Iraq and Saddam Hussein in the 1980's to fight Iran.  Then, in the 1990's we had to attack Iraq.  Then, in 2003 using false intelligence we invaded Iraq.

McCain has never learned.  History shows financing other countries leaders always comes back to haunt us.

The top two Republican ideals
1) Never start a war.  American blood is far too valuable. McCain authorized and campaigned for this war. McCain even declared victory in 2003, in 2004 he even said the victory banner proved we won in 2003. Now, he wants us there until 2012 or 2013.
2) Government spending must be under control. McCain authorized every single budget given to Bush. When people demanded to know how much the war was costing, McCain screamed that they were unpatriotic.  

McCain's campaigning for America to get involved in more wars (Iran and now Georgia) makes him far worse than Bush.
That is exactly right!

McCain was AWOL on renewable energy.  Mc Cain is standing on an oil rig looking like Jed Clampent of the Beverly Hillbillies. The difference is Jed Clampent owned his; oil companies own McCain. Obama needs to keep calling out McOil on his lies and smears.
Nobody but Obama
No, it doesn't remind me of Fred Thompson at all.  Thompson was trying to speak to the middle class, living the American dream in the heartland.  They weren't listening.  They no longer exist.
Laura:  I'm pretty sure that Obama's plan exempts 401(k) and retirement plans.
McCain is a PRO WAR>  the commenter is right above.  McCain only has stories., in the forum he didnt even answer questions.  Instead he told stories which he has memorized and repeated at everytown hall meeting he has ever had. Obama might lead to the great depression.  But McCain will probably lead to the Great Depression with a side of WWIII.  We should probably elect someone who has to at least live with the choices they make in the white house.  McCain will be checking out soon, What does he care if he leaves this country in a mess.  The US presidency is just a prize to him.  I hate the two party system.  Makes me want to puke.


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