ABOUT FIRST READ

First Read is an analysis of the day's political news, from the NBC News political unit. First Read is updated throughout the day, so check back often.

Chuck Todd, NBC Political Director

Mark Murray, NBC Deputy Political Director

Domenico Montanaro, NBC News Political Reporter



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Campaign ads and videos

Deeds camp airs radio ad on thesis

Posted: Thursday, September 03, 2009 1:42 PM by Mark Murray
Filed Under: ,

From NBC's Mark Murray
In the race for Virginia governor, Creigh Deeds (D) is now airing a tough radio ad in Virginia that seizes on Bob McDonnell's (R) 1989 graduate-student thesis at what is now Regent University.

Here's the script...
Female: You startin' to follow this Governor's race in Virginia?
Male: You mean Bob McDonnell and his plans to take us back to the dark ages?
F: That's McDonnell – he opposes a woman's right to choose even in cases of rape and incest.
M: And that Washington Post story about the thesis he wrote at CBN University…
F: …Pat Robertson’s Law School ?
M: Yep, it's Bob McDonnell’s “blueprint” to implement HIS OWN social agenda...
F: …and he wasn't just a kid when he wrote it -- McDonnell was 34 years old, married, and months away from serving in the legislature.
M: I know, and the really scary part, is the Post said McDonnell has aggressively pursued over 10 proposals from his thesis as a legislator.
F: He said day care is a bad idea because it encourages women to work...no birth control for married adults...and opposed equal pay for women...
M: Those are protections even Fortune 500 companies give their employees.
F: There’s just too much at stake...we can’t afford to let Bob McDonnell take us back.
CD: I’m Creigh Deeds, candidate for Governor, and my campaign sponsored this ad.

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Even more TV ads on health care

Posted: Friday, August 21, 2009 10:53 AM by Mark Murray
Filed Under:

From NBC's Mark Murray
Here's a new TV ad (airing on national and DC cable next week) from the left-leaning Americans United for Change that seizes on the "death panels" myth.

And here is a new ad the National Republican Congressional Committee is running against Democratic Reps. Michael Arcuri (NY) and Zack Space (OH). The ad refers to Obama's and Pelosi's "risky experiment" on health care, arguing that it will include "massive cuts" to Medicare.

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Opponents to greet Obama with ads

Posted: Thursday, August 13, 2009 3:42 PM by Mark Murray
Filed Under: , , ,

From NBC's Mark Murray
One group opposing President Obama's health-care plans, Conservatives for Patient Rights, says it will be running print and TV ads greeting him when he visits Montana tomorrow and Colorado on Saturday.

Here's the print ad. And below is the TV one. They criticize the public/government option to compete against private insurers.

Conservatives for Patient Rights is headed by Rick Scott, who was ousted as the head of Columbia/HCA over fraud charges. As the Washington Post reports, Columbia/HCA eventually pleaded guilty for overcharging state and federal health plans, paying $1.7 BILLION in fines.

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Here come more health-care TV ads

Posted: Thursday, August 13, 2009 11:19 AM by Mark Murray
Filed Under:

From NBC's Mark Murray
As Politico reports, a strange-bedfellows alliance -- consisting of the American Medical Association, Families USA, the Federation of American Hospitals, PhRMA, and SEIU -- is launching a $12 million advertising blitz supporting President Obama's plans to overhaul the health-care system.

"The group is likely to be the biggest spender in support of health reform. The campaign will serve as a counterweight to the critics at town meetings, which are getting saturation news coverage while Congress is out of town," Politico says. "In a reversal from former President Bill Clinton’s 1993-94 health-care debacle, the group’s campaign is likely to mean that White House supporters keep the upper hand on the airwaves."

Meanwhile, the liberal-leaning group Health Care for America Now is now expanding its TV ad to run in the congressional districts represented by Democratic Reps. Jason Altmire (PA), Stephanie Herseth Sandlin (SD), and Rick Boucher (VA). The first two of those three are Blue Dog members. The ad also will run statewide in New Mexico (Democratic Sen. Jeff Bingaman) and Delaware (Democratic Sen. Tom Carper).

Finally, as we mentioned earlier this morning, the National Republican Congressional Committee has a TV ad hitting Wisconsin Democratic Rep. Steve Kagen on health care.

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Club for Growth hits the airwaves

Posted: Tuesday, August 04, 2009 1:00 PM by Mark Murray
Filed Under: , ,

From NBC's Mark Murray
Beginning Thursday, the conservative Club for Growth says it will launch a $1.2 million TV-ad campaign blasting "government-run health care" in Nevada (targeting Harry Reid), Colorado (Michael Bennet, Mark Udall), Arkansas (Blanche Lincoln, Mark Pryor), and North Dakota (Kent Conrad, Byron Dorgan).

The crux of the ad's message draws upon the conservative argument that government-run health care will impact decisions about life and death. "Life and death medical decisions should be made by patients and doctors, not politicians and bureaucrats."


 

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Liberal TV ad targets health insurers

Posted: Monday, August 03, 2009 11:02 AM by Mark Murray
Filed Under: ,

From NBC's Mark Murray
Remember this morning's articles describing how Democrats, in the debate over health-care reform, are going after health insurers? Well, the liberal group Americans United for Change has announced a new TV ad that -- you guessed it -- takes on the insurers.

"Why do the health insurance companies and Republicans want to kill President Obama’s health insurance reform?" the ad, goes. "Because they like things the way they are now. Ed Hanway, CEO of insurance giant Cigna, makes $12.2 million a year. That’s $5,883 an hour. Ed makes more in one day, than the average worker makes all year long."

 

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MoveOn targets recalcitrant Blue Dogs

Posted: Friday, July 31, 2009 1:21 PM by Mark Murray
Filed Under: , , ,

From NBC's Mark Murray
As the House Energy and Commerce Committee today tries to vote out its health-care bill, liberal MoveOn has issued a threat to conservative Blue Dogs on the committee: If you vote against the bill, we'll run a radio ad against you.

The deal that was cut earlier this week between House Energy and Commerce Chairman Henry Waxman and the Blue Dogs included four of the committee's seven Blue Dogs.

Here's a script of the MoveOn radio ad...

AD SCRIPT
Female VO
Today in [STATE], a patient lost insurance coverage for medical care she needs...

Male VO
Hospital bills will eat up another families' savings…

Female VO
and a small business owner is worried about affording health benefits for his employees.

Male VO
But when Congressman [XXX] recently had a chance to help fix our health care crisis, he voted no.

Instead of helping [STATE] families get more affordable, quality health care choices, Congressman [XXXX] sided with the special interests and insurance companies

Female VO
If you believe it's time for quality health care every American can afford, call Congressman XXXX at 202-XXX-XXXX and ask him why he doesn't.

Call XXX-XXX-XXXX and tell him [STATE] families can't afford to wait for real health care reform any longer.

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DNC: Cost of doing nothing is too high

Posted: Thursday, July 23, 2009 2:34 PM by Mark Murray
Filed Under: , ,

From NBC's Mark Murray
Beginning tomorrow, the Democratic National Committee will air a new television ad that echoes an argument President Obama made in his press conference last night: the cost of NOT reforming health care is too high.

"What's the cost of not reforming health care?" the narrator asks in the ad. "Premiums rising faster than your paycheck. Insurance companies dictating more and more medical decisions. Denying you coverage while their profits soar."

It also takes a shot at Republican/conservative critics (with images of Sen. Jim DeMint, RNC Chairman Michael Steele, and even Rush Limbaugh), saying: "Tell Republicans the cost of doing nothing on health care is just too high."

The ad will run on national and DC cable. A DNC source says the buy size is in the "tens of thousands" -- i.e., a relatively small buy.

The ad's script:
What's the cost of not reforming health care?
Premiums rising faster than your paycheck.
Insurance companies dictating more and more medical decisions.
Denying you coverage while their profits soar.
The cost of doing nothing means rising co-pays and out-of-pocket expenses. Families faced with paying the mortgage or paying for health care.
But some leading Republicans, playing politics, have vowed to kill reform.
Tell Republicans the cost of doing nothing on health care is just too high.

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Groups target GOPers on health care

Posted: Thursday, July 23, 2009 11:04 AM by Mark Murray
Filed Under: ,

From NBC's Mark Murray
The liberal group Health Care for America Now and the AFSCME labor union are airing a new TV ad, beginning today, that targets Sen. Lamar Alexander (R-TN), as well as Reps. Dave Camp (R-MI), Eric Cantor (R-VA), Bill Cassidy (R-LA), Dave Reichert (R-WA), Mark Souder (R-OH), and Pat Tiberi (R-OH). 

Here's the ad hitting Alexander.


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Liberals press Baucus in TV ad

Posted: Tuesday, July 21, 2009 1:22 PM by Mark Murray
Filed Under: , ,

From NBC's Mark Murray
As the political world waits for Senate Finance Committee Chairman Max Baucus (D-MT) to unveil his health-care bill, the liberal groups Progressive Change Campaign Committee and Democracy for America are running a TV ad in Montana the presses the senator to back a public/government option.

The ad comes as the Washington Post reports that health-related companies and their employees "gave Baucus's political committees nearly $1.5 million in 2007 and 2008, when he began holding hearings and making preparations for this year's reform debate."

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